Campaign Activation Manager
2 weeks ago
At Envu, we partner with our customers to design world-class, forward-thinking innovations that protect and enhance the health of environments around the world. We offer dedicated services in: Professional Pest Management, Forestry, Ornamentals, Golf, Industrial Vegetation Management, Lawn & Landscape, Mosquito Management, and Range & Pasture.
Envu brings together a broad range of perspectives to look beyond chemistry and dare to explore new paths forward. Guided by our inclusive culture, we embrace change and flexibility, tackling our customers’ toughest challenges proactively, passionately and with an entrepreneurial spirit.
We pursue our ambitions collaboratively because we know that a unified and empowered team is an unstoppable force, allowing us to achieve our vision of healthy environments for everyone, everywhere. Join Us.
Envu is proud to be Great Place to Work Certified in the US, France, and India. (June 2025 - June 2026)
**Main Purpose**
- Responsible for creating and executing the go-to-market plan for products/services in priority market segments, specifically, customer campaigns and channel incentives (rebates, portfolio offers, loyalty programs, early order programs, etc.) for Southeast Asia markets, with a focus on **Malaysia and Thailand.**:
- Lead and motivate a cross-functional team through annual cycle of developing and updating operational marketing and campaign plans. Responsible for creating and executing the activation plan for all products and services related to the assigned markets.
**Key Tasks & Responsibilities**
- Build, update, and lead the execution of 3-year customer segment strategies to drive value creation from a portfolio of products and services through effective communications, promotions, programs, and tools (e.g. CRM, 1:1 marketing), comprising of both push and pull strategies.
- Segment customers to map-out customer needs and buying processes to drive desired customer behavior changes.
- Provide monthly steering/guidance on campaign objectives and tactics to Marketing & Commercial leadership
- Establish and manage Customer Advisory Boards to test concepts, develop insights and identify emerging trends. Execute integration of customer input and customer segmentation strategies into activation plans to maximize opportunities for customer acquisition retention, cross-sell and up-sell
- Drive the execution of marketing programs and tactics (e.g. integrated offer, financial concepts, loyalty programs, digital marketing touchpoints) to ensure that they meet customer needs and can be measured and evaluated for effectiveness.
- Monitor and manage project timelines, track progress, and ensure marketing activations meet established deadlines.
- Manage and coordinate the end-to-end process of developing, adapting and/or optimizing a variety of marketing materials while respecting cultural nuances and local preferences of specified markets.
- Lead segment teams comprising of Field Sales and Technical Support to collect inputs to influence strategy and tactics, as well as drive the implementation of local campaigns and CRM strategy with the sales force.
- Set performance targets and review effectiveness of initiatives and tactics within markets. Optimize resource allocation accordingly to achieve business goals.
- Actively participate/lead customer events, product & needs training and support product launches.
- Work with in-house experts and external agencies to support the management of product label artwork.
**Qualifications & Skills**
- **Educational Background**: Bachelor’s degree in business, Marketing, or related field (MBA preferred).
- **Experience**: 6+ years of marketing experience, with a proven track record in campaign activation.
- **Analytical Expertise**: Strong analytical, communication, and problem-solving skills.
- **Language Skills**: Proficiency in Thai and experience in Southeast Asia markets, especially Malaysia and Thailand.
- **Relationship Building**: Ability to build strategic relationships and manage multiple projects effectively.
- **Location**: Thailand
Pay: ฿1,031,814.00 - ฿1,289,768.00 per year
Work Location: Hybrid remote in กรุงเทพมหานคร
Application Deadline: 30/09/2025
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