Senior Executive, Digital Marketing
2 weeks ago
**Job Description**:
- Design, develop and implement digital strategy to manage all aspects of our digital channels and content
- Optimising the company’s digital marketing channels to communicate branding and campaigns including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Pay-Per-Click (PPC) Marketing
- Stay up to date on consumer and societal trends to successfully adopt implementation of latest digital marketing best practises and technologies to evaluate customer’s attitude, feelings and receptiveness towards our brand, products and services
- Maintaining a digital marketing budget efficiently and intelligently
- Liaise with product development team, visual/creative designers and product curator to create marketing collaterals and execute campaigns
- Create social media marketing strategy and campaign to promote the products and services on various social media channels to increase customer engagements and enhance brand awareness in the space
**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
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