E-commerce - Digital Marketing Senior Manager

1 week ago

กรงเทพมหานคร, Thailand LINE Plus corporation Full time

**Department**: E-Commerce

**Team**: Marketing

As a Digital Marketing Senior Manager of LINE SHOPPING, you will be expected to develop paid media strategies including media plans for marketing campaigns, optimize media performance and budget spending, understand target users’ lifetime value and media consumption, manage Media Operations team’s daily operations and ad hoc activities, and deep dive into data and performance to push for better paid media performance and effective marketing activities. For example, you will have to plan media usage and budget for platform campaigns after campaign planners have planned campaign objectives and campaign mechanics. After that, you may lead subordinates to develop media plans with media agencies and communication plans with Content & SNS team.

As you will be part of the founding team, your primary goal is to acquire and retain buyers by managing online advertising, improving both internal and external media usage, giving feedbacks from buyers’ behavioral data, and being flexible with social media marketing tools and media strategies. You will also be encouraged to control media usage and optimization by working with media agencies, improve audiences usage, increase CTR & CVR, coordinate with developers to develop automated product display ads, or push key initiatives from concept, feasibility to execution. We are only interested in working with pioneers that want to make a difference and enjoy the challenge of launching, scaling, and analyzing new services at a nationwide scale.

**Responsibilities**:

- Plan media operation team strategy to achieve GMV, Traffic, CTR, CVR, ROAS and other related key metrics
- Proactively analyze performance, define area of improvements, and initiate marketing activities for LINE SHOPPING internal and external media channels (e.g., LINE SHOPPING Official Account, LINE Ads Platform, Facebook/Instagram Ads, Google Ads, Twitter Ads, etc.)
- Forecast budget and paid media performance of LINE SHOPPING campaigns
- Analyze marketing funnel, design communication strategies, and utilize strong analytical ability to evaluate end-to-end experience across multiple channels and touch points
- Measure and report performance of all digital marketing campaigns and assess it against goals (ROI and KPIs)
- Define target user behavior and media consumption by studying behavior from performance and work closely with media agencies, Campaign Planning team, Content SNS team, and product owners to develop media usage, serve user needs, and increase click-through rate and conversion
- Identify trends and insights and optimize spending and performance based on the insights
- Identify critical conversion points and drop-off points and optimize funnels
- Identify problems with working processes and develop operational process improvements, working closely with media agencies, Merchandising & Campaign Operations Team Lead, and LINE’s Central Marketing team
- Forecast Media Operations team’s workforce and manage team workload
- Monitor Media Operations team in day-to-day operation and ad hoc activities in planning campaign’s media & KOLs usage, creating media schedule, dealing with media agencies, and displaying ads on-time
- Make sure that all ad materials are ready for launch and that all materials can be delivered and displayed at the appropriate time and in the correct quantities
- Perform a key management role by being the link between team members and other team leaders (e.g., Campaign Planning, Merchandising, Content & SNS, Category Management, and Engineering team)
- Assist Marketing Team Lead in setting up business requirements and managing media channel development projects

**Basic Qualifications**
- Bachelor’s or master’s degree in marketing or a related field
- 5+ years of work experience in Digital Marketing or Digital Advertising for e-commerce platforms
- Strong analytical and numerical skills as well as proficiency in data and performance analysis

(able to query data from database)
- Comprehensive knowledge in digital marketing, advertising funnels, SEO/SEM, and social media management
- Solid knowledge of performance marketing analytics tools (e.g., Google Analytics, Supermetrics)
- Up-to-date knowledge of current and future digital marketing and media usage trends
- Strong commercial acumen and the ability to understand what will appeal to customers
- Proficiency in Microsoft Office (especially Excel and PowerPoint)
- High creativity with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Result oriented and a track record of initiating projects and activities
- Excellent time-management, organizational, prioritization, and decision-making skill
- Flexibility with full-time schedule, including shift assignments during weekends/evenings (according to campaign schedule)
- Flexibility in working across marketing functions based on effectiveness of marketing activities

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