Senior Brand Manager

3 days ago


กรงเทพมหานคร, Thailand Suntory PepsiCo Beverage (Thailand) Full time

Brand Management.
NPD.
Marketing and Brand.
This role will be fully responsible for Hydration portfolio growth including Gatorade and Aquafina brands as well as future brands via scoping out the opportunities, concept development & testing, communication, activation, and innovations. The brand manager will drive brand volume, revenue, share growth agenda and equity building for the brand. This also includes managing internal cross-functional teams, external creative and media agencies, partnership with insights & commercialization. Additionally, the incumbent is expected to have a close pulse on consumer trends, competitive activities, category developments and sales information.

**Job responsibilities**:
Fully responsible for market share, brand penetration, and brand s health.
Grow brand equity and deliver business results, topline and bottom line.
Develop and implement business plan/brand plan, marketing mix for driving sustainable growth.
Champions an intimate and holistic understanding of our consumers. Monitor and keep ahead of category and brand trends using data available and proactively identify any issues & opportunities.
Co-Lead external media and creative agencies to develop and execute media strategy/plan, new communication campaigns and activations.
Lead internal cross-functional team in the operations supporting the launches of projects and activations.
Build strong relationship with Sales Team to ensure excellent execution and direct output of brand strategies that are superior to competitor activities.
A&M budget management.

**Skill and Experience**:
Minimum 6 years of working experience in marketing preferably in FMCG brands.
Solid analytical skills and resilient with ambition to work in a high-pressure, fast-paced environment.
Strong project management and problem-solving skills.
Digital savvy, agility and have a high flexibility.
End-to-end brand management experience.
Good command of English and Thai.
Minimum of bachelor s degree in Marketing, Business Administration, Advertising, or related fields.

**Job skills required**: Project Management, English, Thai


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