Senior Brand Manager

7 hours ago

Thailand T.C. Pharmaceutical Industries Company Full time

Job Function: Marketing & Trade Marketing- Company: Durbell Co., Ltd.- Location: TH**Position Job Scope**:

- Implement middle-term and short -term strategy via align with brand plan and brand strategy in order to support business objective, identify issues and opportunities for responsible brands.
- Optimizing brand communication and activation that results in increased sales, brand loyalty and improving market share and customer target.
- Ensuring a consistent branding message, Key Message and marketing communication & marketing plan objectives and meet organizational expenditure requirements is established and executed.
- Controlling and Implement via allocate budget in overall to meet business objective
- Supporting cooperation for market research, competitor analyses and customer service and retention monitoring processes and initiatives and leverages these with segment leads to enhance product portfolio.
- Consistently monitoring & analyzing business performance, distribution channels, market situation and competitors to achieve business objective and ensuring marketing budgets are met.
- Develop and coach direct reports and sustaining strong working relationships with all stakeholders make sure all brand concepts is aligned.

**Job Responsibility**:

- Implement middle-term and short -term strategy via align with brand plan and brand strategy in order to support business objective, identify issues and opportunities for responsible brands.
- Optimizing brand communication and activation that results in increased sales, brand loyalty and improving market share and customer target.
- Ensuring a consistent branding message, Key Message and marketing communication & marketing plan objectives and meet organizational expenditure requirements is established and executed.
- Controlling and Implement via allocate budget in overall to meet business objective
- Supporting cooperation for market research, competitor analyses and customer service and retention monitoring processes and initiatives and leverages these with segment leads to enhance product portfolio.
- Consistently monitoring & analyzing business performance, distribution channels, market situation and competitors to achieve business objective and ensuring marketing budgets are met.
- Develop and coach direct reports and sustaining strong working relationships with all stakeholders make sure all brand concepts is aligned.

**Job Qualification**:

- Male or Female, 30 - 40 years old.
- Master or MBA in Marketing, Business Administration or other related fields.
- 3-5 years’ of managerial experience in marketing of FMCG or consumers products. Beverage must prefer.
- Excellent command of English.
- Able to communicate at different organization levels.
- Have good leadership, interpersonal, presentation and communication skills.
- Have planning, organizing and problem-solving skills and able to provide consultation.
- Computer proficient, including Microsoft Office

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