Brand Manager
3 days ago
Requirements:Requirements
- Bachelor or Master Degree in Marketing, Business Administration or related field
- Direct experience in Brand Management (skincare / retail) is a must with over 5 years in managerial level.
- Good communication and negotiation skills
- Strategic thinking and creative
- Be able to work well under pressure.
- Strong computer literacy in Microsoft office
Can communicate in English
Responsibilities:Responsibilities
- Lead and develop marketing strategic plan, brand activation and brand communication in order to drive brand growth
- Leverage the understanding to identify key brand drivers and to develop brand strategy to profitably grow the brand
- Manage Control and Monitoring P&L by channel to achieve business goal
- Develop understanding of categories including market environment, core consumer needs, competitive environment and consumer insights to identify brand objective, brand opportunities, brand road map, growth drivers, and brand plan
- Develop insightful brand activation and integrated marketing communications aligned with brand proposition and brand strategies
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Develop annual strategic brand plans to identify current positioning and opportunities for the brand’s long-term growth
- Lead channel activities and promotion to drive growth by brands by channel
- Continuously improve operation and services excellent, provided to customers at point of sales
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