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Marketing Campaign Analyst

2 weeks ago

กรงเทพมหานคร, Thailand ธนาคารกสิกรไทย Full time

**Title**:Marketing Campaign Analyst (CI4Q)**:

- Generates pre and post marketing campaign analysis including overall performance, program performance, segment breakdown, testing and promotional results
- Provides insights and recommendations for future marketing plans
- Leads development of analytical and forecasting models for owned channels
- Plan, prepare and provide data for marketing campaign execution
- Create clear and visually appealing data visualizations, prepare the reports to communicate and collaborate with related stakeholders

**Job Qualification**:

- Bachelor’s Degree or higher in MIS, IT, Statistic, Science, Engineer, Digital Marketing, Business Administration, Economic, or related fields.
- At least 3-5 years of experience as Data Analyst / Data Engineer or related fields
- Strong analytical, logical thinking and creative thinking skills.
- Strong communication skills in both Thai and English
- Experienced in database marketing analysis, direct response campaigns and statistical analysis and reporting preferred.
- Strong analytical skills including the ability to categorize promotions, collect data, establish facts, and draw valid conclusions.
- Skilled in SQL, Excel, Python are required and skills in data visualization such as Qilk sense and Tableau is a plus

Remark: This position requires a criminal record information check prior consideration for employment to ensure safety and maintain standards of the organization.
- Requisition ID: 4164
- Job Function:

- Company: KASIKORNBANK PUBLIC COMPANY LIMITED
- Work Location: กรุงเทพฯ อาคารราษฎร์บูรณะ Bangkok-Rat Burana Offic