Business Data Analyst Manager(Campaign and Loyalty)
2 weeks ago
Lead end-to-end analysis of campaign performance, member benefits, and loyalty initiatives.
Identify customer behavior trends, segment performance, and opportunities for personalization.
Develop dashboards and reports to track KPIs, campaign ROI, and member engagement.
Campaign & Loyalty Optimization.
Collaborate with Marketing, CRM, and Loyalty Operations teams to design and evaluate campaign mechanics, test strategies (e.g., A/B testing), and refine targeting.
Recommend data-driven improvements to campaign strategies and member privilege programs.
Monitor loyalty program effectiveness and propose enhancements to improve member retention and satisfaction and new member acquisition program.
Data Governance & Tools.
Ensure data quality, integrity, and compliance with internal and external standards.
Drive insights adoption from advanced analytics results.
Support predictive modeling and machine learning initiatives from business stakeholders to enhance loyalty and campaign performance.
Bachelor s - Master's degree in Business Analytics, Mathematics, Statistics, Computer Science, or a related field.
5 years+ in end-to-end data analysis projects or loyalty analyst roles.
Experienced in Retail, Banking or E-Commerce industry is a plus.
Proven experience building actionable data analytics from engaging business stakeholders.
Proficient SQL, Python or Pyspark, MS Excel or another spreadsheet.
Strong ability to convey insight finding and explain key concepts with excellent verbal and written communication skills.
Demonstrated ability to work independently, within a team, and remotely.
Ability to manage prioritization of work from own judgement with project management skills.
Demonstrated skills in visualizing data, specifically utilizing Power BI and Apache Superset (QlikView and Tableau are a plus)..
**Job skills required**: Statistics, SQL, Compliance
**Job skills preferred**: Project Management, Python, Power BI
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