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Performance Marketing

2 weeks ago

ปทมวน กรงเทพมหานคร, Thailand Centara Hotels & Resorts Full time

การตลาด, การตลาดดิจิทัล|
- ที่พักและโรงแรม|
- 1 อัตรา- ผู้เชี่ยวชาญหรือหัวหน้างาน|
- งานประจำ- วันที่โพสต์ : 25 มี.ค. 2567|
- รายได้ต่อเดือน- TH, Krung Thep Maha Nakhon, Pathum Wan, Khwaeng Pathum Wan

**รายละเอียดงาน และ หน้าที่รับผิดชอบ**

**BASIC FUNCTION**:
The Digital Performance Analyst is responsible for analytics and campaign reporting, website
performance optimisation, and creation of dashboards to visualise business performance. Analytical
and communication skills are essential to make strong data based recommendations for campaign
and website improvements.

**DUTIES & RESPONSIBILITIES**:

- Reports into Assistant Director of Digital Marketing and Head of Department
- Plays an analytical role, analyses data for campaign reporting, prepares recommendations to

ensure high advertising campaign success rate and recommends improvements.- Identify campaign issues and ensure that best practice frameworks are being followed and

deployed and attribution correctly recorded.- Create dashboards for ad campaigns, generate reports and come up with informed, factbased solutions that efficiently increase the performance of campaigns.
- Work closely with key stakeholders; Marketing teams, Advertising agencies, Online

Distribution, System support and Account Managers.- Define campaign performance reporting as needed according to the metric frameworks and

targets - Audit website performance and analyse data, create reports for optimization- Takes a leading role with personalisation engine deployment and refinement, as well as

support with A/B testing and insight that drives the personalisation engine strategies- Take active role in recommending innovations and inspire new thinking for overall website

performance, UX, UI, marketing campaign results, and general advertising. CRITERIA:

- Technological Savvy/Analytical Skills:

- Be highly familiar with the latest technologies and digital best practice - Able to use tools
- such as Google analytics, data studio, tag manager etc.- Able to determine the best tools and channels for the business’s advertising campaigns.

**CRITERIA**:
Technological Savvy/Analytical Skills:
- Be highly familiar with the latest technologies and digital best practice
- Able to use tools such as Google analytics, data studio, tag manager etc.
- Able to determine the best tools and channels for the business’s advertising campaigns.
- Have a solid understanding of marketing principles, audience targeting, and data collection

methods.- Familiar with performance metrics for advertising campaigns, database, and reporting

preparation.- Minimum two years in similar role

**ค่าตอบแทน**
- ประเภทรายได้: รายได้ต่อเดือน

**สวัสดิการ**
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสุขภาพ
- เงินโบนัสตามผลงาน
- สิทธิการเบิกค่าทันตกรรม
- ประกันชีวิต
- สวัสดิการอื่นๆเพิ่มเติม

**คุณสมบัติ**
- เพศ: ไม่ระบุ
- ประสบการณ์: 2 ปี ขึ้นไป
- การศึกษา: ปริญญาตรีขึ้นไป
- อายุ: 28 - 55 ปี
- ภาษาที่ต้องการ- อังกฤษ ฟัง, พูด, อ่าน, เขียน
- ไทย ฟัง, พูด, อ่าน, เขียน

**สถานที่ทำงาน**
- Centara Grand and Bangkok Convention Centre, Pathum Wan, Bangkok, Thailand