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Digital and CRM Manager

3 weeks ago


กรงเทพมหานคร, Thailand coty Full time

THE ROLE
**JOB TITLE**: Digital & CRM Manager
**Employment Type**: Full Time
**Department**: Local Country Affiliate
**Reporting to**: Marketing Lead
**Direct Reports**: N.A
**Collaborators**: Global Brand Team + Regional Marketing Team + Local Commercial Team
ROLE
Digital & Social Media Marketing
The role is the key person in charge of strategizing and executing the brands’ digital marketing campaigns. Working closely with the marketing team and agencies, the role is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process to achieve company objectives such as lead generation, brand awareness and engagement, conversion and sales. It is therefore essential that he/she has hands-on experience using various digital & social marketing platform
CRM
Enhancing customer satisfaction, loyalty and profitability by effectively managing and leveraging customer data and relationships
**You will be responsible for**:
WHAT YOU’LL BRING 7-10 years of relevant work experience in cosmetics/ beauty industry Prestige or luxury brand experience is preferred Degree in marketing management, business, information systems, or similar. Extensive experience as a digital marketing manager. Demonstrable track record of devising sales-enhancing strategies. Sound knowledge of prevailing procedures and techniques in e-commerce. Good supervision, research, and troubleshooting skills. Ability to tackle the demands of ever-evolving technological implements with ease.
Key Personal Characteristics Well organized & Self Starter High efficiency & strong multi-tasking management skill Positive working attitude and good team spirit Quick-learner, Proactive, Passion for growth Fine understanding of the beauty industry and skincare category Excellent communication skill Good oral and written English