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CRM Marketing Manager

2 weeks ago

กรงเทพมหานคร, Thailand Minor Hotels Full time

Company Description

Minor Hotels is an international hotel owner, operator and investor with a portfolio of more than 540 hotels in operation. Minor Hotels passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travellers, serving new passions as well as personal needs. Through our Anantara, Avani, Oaks, Elewana, Tivoli, NH Hotel Group, Four Seasons, St. Regis, Marriott and Minor International properties, across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

**Job Description**:

- Identify and segment guests to support strategy for CRM, loyalty program and marketing efforts.
- Work closely with CRM service providers and other departments within the company to ensure the smooth deployment of all CRM Marketing campaigns.
- Implement dynamic content to create targeted and personalised eDM campaigns.
- Define guest journeys across all touchpoints and optimise based on real time measurement.
- Ensure eDM campaigns are accessible and functional on both desktop and mobile devices.
- Collaborate with design and content teams to produce creative materials, including the design layout, images and copy for all campaigns.
- Coordinate with translation agencies to develop multi-language eDM campaigns as needed.
- Evaluate ongoing campaigns for engagement, performance and other metrics.
- Monitor competitor activities and log competitive intelligence to inform strategy and planning.
- Support on reporting, optimisation and other day-to-day tasks within the Corporate Marketing department.

**Qualifications**:

- Bachelor’s degree in Marketing, Digital or related field
- Minimum 5 years of experience working in Marketing Communications, CRM and digital marketing experience in Hotel’s industry.
- Solid background in marketing communications, campaign execution and evaluation
- Extensive and growing knowledge of customer relationship management systems
- A Confident and articulate communicator capable of good team collaboration
- Good command of English both verbal and written
- A basic understanding of HTML is a plus
- Be self-motivated, a strong team player and able to work and adapt under pressure