Bg B&w Vaseline Cmi Lead

6 days ago

กรงเทพมหานคร, Thailand Unilever Full time

**Job Title**:BG B&W Vaseline CMI Lead**

**Location: Thailand**

**About Unilever**

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

**About the Role**

This is a key category & brand CMI role for strategic insight partnership on Vaseline, B&W biggest Skin brand, with a global scope (excluding US).

As the Vaseline CMI lead, this role provides critical strategic guidance, performance management, growth-focused innovation crafting, and communication development for Vaseline in Skin Care (Hand and Body, Lip, Face, PJ). Vaseline is a team that highly values, trusts and seeks out the unique expertise CMI offers.

The role requires considerable influence in driving the Vaseline business to reach their ambition with relevance and superiority to consumers and customers.

We are looking for people who are future fit, excel in digital marketing and channels of the future, and have a strong balance of intellectual and emotional quotient. You will have proven leadership skills, strong strategic rigour, be comfortable pushing back and managing senior stakeholders, proven experience in collaboration and knowing when (and who) to pull in different expertise, strong background in driving innovation and brand communication development, meanwhile experience in analysing the market, be able to decipher multiple information sources into a succinct story and point of view.

You would be partnering a leadership Team including GBVP and a couple of directors and managers based in cross globe, of course as well as global cross functional leadership team and the CMI community.

**Job Purpose**
- You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.
- You will play a key role in shaping the Vaseline strategy, portfolio, driving innovation and communication development and showing the Business key growth opportunities.
- We are looking for people who are future fit, excel in innovation and communication design in a digital marketing and channels world, and have a strong balance of both intellectual and emotional quotient.
- You will have proven leadership skills, strong strategic rigour, be comfortable pushing back and managing senior stakeholders, proven experience in collaboration and knowing when (and who) to pull in different expertise, strong background in driving innovation and brand communication development. The role demands consumer & trend intimacy Beauty markets, and experience in analysing the market, and ability to decipher multiple information, data and insights sources into a succinct storyline and point of view.

**Main Responsibilities**

The core purpose of this role is to show the business where and how to win by championing and being the voice of the consumer & customer. You need to be able to anticipate business partner needs before they know they need them, and set the consumer relevant growth agenda into motion and action to outcomes.
- Future facing Innovation & Brand Strategy
- Setting the long & short term growth agenda, identifying trends & growth spots, future proofing the portfolio for the brand.
- An intimate understanding of business performance, priorities and cross functional needs
- Briefing, managing, and landing innovation and communication projects with the support from direct reports
- Coach young talent, agencies & peers with significant and collaboration within B&W CMI community
- Staying abreast with consumer trends
- Leverage all insights sources and methodologies at our fingertips/ bringing the right mix together to land clear and concise story that ultimately drives business action
- Managing CMI budgets
- Managing relationships across other CMI teams, agency partners, CTI, cross functional teams

**What You Will Need To Succeed**:

- Being both a data and deep insights driven, full funnel CMI partner, rapidly experimenting & engaging
- Working end to end to fuel insights across all brand positioning and health, architecture, mix development and brand engagement to deliver the brand’s objectives and key results
- Be a growth catalyst, challenger and enabler for Vaseline, Skincare and Beaut

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