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Pc Cmi Lead Mst

2 weeks ago

กรงเทพมหานคร, Thailand Unilever Full time

Core Responsibilities- Business Partnering - The role business partners the Marketing team for Personal Care, as well as the SEA PC Regional team. This is a core role partnering the Country Category Business Team (CCBT) and SEA Regional Innovation Hub for Personal Care. Guide and support portfolio strategy for the Personal Care business in Thailand, Malaysia & Singapore. Guide business on where and how to win with- Strong focus on Category & Market Understanding
- Strong focus on Channel & Shopping Insights to bring together a holistic view- Lead the Full cycle of Insight roadmap for Content & Mix Creation- Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content)
- Innovation development for both local innovations and regional innovations- Lead in-market tracking/optimizations for market specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:
- Partner with Analytics to understand ROI drivers of the market/category
- Partner with the media agency/media team to understand campaign/brand performance/drivers
- Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and impact of Media inputs- Guide on country communication strategy - media mix and asset quality & channel allocation process- Be the voice of consumer and guide fact-based decision making at the CCBT

Should be able to- Represent and lead CMI agenda at CCBT’s/ relevant forums: Know the facts and present these meaningfully with recommendations- Represent the consumer needs and market trends to guide and shape upcoming strategy and innovations: Know these and integrate with teams (global/ local) to land these- Connect with expertise leads, upskill self and embed new tools for the team - including Innovation methods, Digital compliance, Metrics that Matter for Digital performance of brands. Likewise, for engagement tools.- Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and CMI network.- Extract, analyse and interpret and synthesise (multiple sources) into a clear and compelling story that drives action - for ad hoc projects or regular business processes.- Lead and support initiatives outside of project work to unlock growth opportunities to create excellent content.- Lead/support regional Personal Care workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis, Category opportunities and issues analysis, trend spotting

To Succeed in This Role- Constant Learning to keep pace with the environment and lead it. Being Updated on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key- Be comfortable working as part of a virtual and highly global engagement team and driving external orientation- Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders- Have good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal- Ability to manage multiple projects in a fast-paced environment and prioritize workload as requests will likely be more than resources allow.- A team player: accountable, open minded who likes to work in rapid and agile way- Good Academic Credentials, Digital Skills and Numeracy

Qualification- At least 8+ year Market Research experience (CMI experience is advantageous)- Demonstrable track record of outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities- Strong communication and presenting skills to present internally & externally- Good understanding of market research- Interest in human behaviour / psychology and neuroscience- Able to lead big projects- Good analytical skills- Leadership skills and potential to grow as a leader- Experience in media and/or communication insight research is a prerequisite- Good understanding of online and offline media landscape