B&w Thailand Cmi

2 weeks ago

กรงเทพมหานคร, Thailand Unilever Full time

MAIN JOB PURPOSE

The Consumer & Market Insights (CMI) Assistant Manager will be responsible for identifying new trends and innovation ideas that support business growth, leading real-time management of innovation projects including post-launch monitoring, as well as piloting new innovation methods & approaches. He/she will also partner with division Country Category Business Teams (CCBT) in measuring in-market performance and identifying opportunities to harness growth.

Moreover, he/she is also responsible for Social and Business Analytic (SBA), which is the key part of Unilever’s PDC, leading insight discovery and creation through integrated analysis of social, search, rating & reviews, and other data sources. The PDC Insight Analyst will make sense of vast amounts of data, marry traditional with digital sources in a way that enables Unilever to serve consumers better.

KEY ACCOUNTABILITIES- Lead trendspotting program, innovation meta-learnings, cross-pollination and working with early adopters’ communities to co-create new opportunities.- Lead real-time management of innovations projects, from ideation/co-creation, mix developmental learnings (qual/quant) and testing- Identify & integrate consumer insights into various innovation projects. This will include funnel innovations & renovations on Core and NPD.- In-charge of tracking innovation performance by setting up NPI tracking (incrementality KPI, 100 days innovation, etc)- In-charge of piloting new methods & approaches, technology and new suite of research toolkits across categories- Responsible for building and developing relationships with the global-wide Innovation team and across key business partners including CTI, Marketing, R&D and Finance.- Responsible for measurement and generation of insights from continuous research (retail data, consumer panel, brand tracking) and people voice programs to assigned Country Category Business Team (CCBT)- Lead and refine Social and Business Analytic (SBA) brief (social, search, rating & reviews)- Make sense of vast amounts of data, marry traditional data with digital sources in a way that enables Unilever to serve consumers better.- Support the CMI Lead in delivering category, brand and innovation performance insights at a local division level

KEY REQUIREMENTS- Strong analytical thinking and communication skills to present clearly, simplify complex topics and influence decision-making- Fully operational with analyzing any type of research data (retail audit, consumer panel, brand tracking, strategic researches) and synthesizing different data sources to identify growth levers or diagnose performance- Good knowledge of market research fundamentals - design and management of qualitative and quantitative research, particularly mix development- Experience in “storytelling” in a corporate context, and crafting clear, compelling messaging - including presenting the output in both PowerPoint presentation format as well as delivering the insights verbally- Innovation research experience and Digital skill a must- Passion for the digital world and its implications to the business- Experience in social listening, search tool is a plus- At ease in a facilitation role - helping to stimulate idea generation, thriving to co-create ideas with the Business- A team player - highly collaborative, accountable, open minded who likes to work in a rapid and agile way- Passion for innovation, trends and creativity- Consumer Love - acute ability to put human first and ‘be in the search mode’ to unleash true human needs, adding value to people’s lives- Have learning mindset and embrace change- Language skills: Fluent in Thai and English communication and business presentation

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