Brand Marketing Assistant Manager
4 days ago
**This client is a large multinational company with various brands and a global market share leader in the home appliance / consumer electronics sector internationally. There is an opening for an experienced brand and product marketing professional for an affiliated high-end kitchen appliances brand in their Thailand branch of operations to take on the following capacities.**:
The Brand Marketing Assistant Manager will be driving the brand’s build-in products portfolio, managing product marketing operations, implementing marketing activities/events, as well as networking with the customers, developers, interior designers etc. This sought-after position will be working closely with the regional headquarter to align category management and brand strategy and the position’s overall job responsibilities are outlined as follows:
- Coordinating with HQ communication team in implementing brand strategy and maintaining brand integrity
- Planning & implementing marketing/event activities and overseeing on-site event success
- Managing advertising campaigns, event, and public relations, as well as monitoring and analyzing campaign effectiveness
- Developing printing materials and point of sales materials (e.g., brochures, catalogues)
- Networking with clients and local/regional media agencies
- Managing product life cycle (conception, definition and release of new products, in-life management, and phase-out of mature products)
- Evaluating competitors’ product portfolio, positioning, and activities with market research
- Collaborating with suppliers and sales team for product demand planning
- Tracking product profitability and develop pricing structure
- Supporting and consulting on product technical needs to ensure clear communication between customer and installation team
Qualifications:
- Minimum of 2 years of work experience in marketing of home appliances or luxury products
- Strong analytical and planning skills
- Good logical understanding and able to develop process
- Good networking skills - Enjoy socializing events with customers
- Excellent command of both spoken and written English and Thai
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