Brand Manager

1 day ago


กรงเทพมหานคร, Thailand Thai Beverage PCL Full time

A Brand Manager is responsible for managing and developing a brand s image, identity, and overall strategy to drive sales and increase market share. This role involves a combination of marketing and product development.
Develop and implement comprehensive brand strategies to enhance brand awareness and achieve business objectives.
Lead NPD launches, collaborating closely with product development teams to ensure brand alignment.
Plan, execute, and monitor marketing campaigns across various channels (digital, social media, print, etc.).
Conduct or oversee market research to gather insights on consumer preferences, brand perception, and the competitive landscape (experience with AcNielsen and Euromonitor is an advantage).
Manage the brand marketing budget, ensuring efficient resource allocation while achieving targeted outcomes.
Coordinate with internal and external stakeholders (e.g., sales, trade marketing, R&D teams, and external agencies) to ensure seamless execution and excellence in delivery..
Male or female, aged 30 years or older.
**Education**: Bachelor s degree in Marketing, Business, Communications, or a related field.
**Experience**: Typically requires 3-7 years of experience in marketing or brand management.
Strong communication and presentation skills.
Ability to communicate effectively in English.
Experience in the ice cream industry is a plus.


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