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Senior Manager, Campaign Operations

2 weeks ago


Thailand Lazada Full time

Location:
**Thailand**
- Department: General Management- Location: Thailand- Team and Role Introduction:

- As Manager/Senior Manager, LazGlobal Campaign Marketing and Traffic Management the incumbent will be responsible to support the traffic strategy of LazGlobal Business, coordinating and executing end-to-end operations of current traffic tools, driving the roll-out of new tools, and initiate projects aiming to improve customer engagement and generate sales. This role reports to the Head of LazGlobal, under the LazGlobal department.**Responsibilities**:
- Understand high-level business priorities and translate these into actionable project plans with defining clear scope & requirement, milestones, and success criteria
- Drive the cluster growth performance through campaign and Lazada onsite assets (e.g. platform voucher, internal visibilities, marketing visibilities) and external marketing (e.g. CPAS, Tiktok ad, Promo page,

etc.) while maintaining the investment efficiency- Be the central contact point of the assigned cluster x User Growth and represent a User Growth Business Partner between Category Manager, Marketing Services, and other Operation teams.
- Owner of 2 traffic channels to drive traffic growth and improve conversion (ex. Search, CRM, JFY cards, Homepage Banners, etc.)
- Generate a post-campaign report and lead a monthly category campaign post-mortem session to analyze campaign performance and present key insight to senior management of the company.
- Liaise and build relationships with internal and external teams to ensure that the effectiveness of the team, driven forward, and business expectations are managed
- Lead and manage a team of 5-6 members to develop an end-to-end LazGlobal campaign and marketing

**Job Requirements**
- At least 5+ working experiences in digital marketing, e-commerce, or management
- 3 years’ experience in e-commerce campaign management
- Having experience in campaign planning, executing, and analyzing campaign performance is a great plus
- Detailed-oriented and good communication skills with the willingness to work & learn in a fast-moving environment
- Hands-on experience managing multiple stakeholders and priorities at once
- Highly comfortable with dealing with numbers and proven ability in data-driven decision making
- Proficient in Microsoft Excel, and PowerPoint with advanced analytics & presentation skills
- English speaking is a must and Chinese speaking is a plus