Online Marketing Manager

1 week ago

กรงเทพมหานคร, Thailand Optima Search Recruitment Full time

สถานที่ทำงาน ถนนเลี่ยงเมือง ปากเกร็ด, นนทบุรี
- เงินเดือนสูงสุดที่ 80,000 บาท (มีค่า Commission)
- รับสมัครเฉพาะผู้ชายเท่านั้น

As a Marketing Manager, you will be responsible for leading and executing marketing strategies to promote and drive sales of our mobile gadgets, including smartphones, tablets, smartwatches, and other mobile devices.

You will work closely with cross-functional teams, including product development, sales, and creative, to create impactful marketing campaigns that resonate with our target audience and drive brand awareness and loyalty. Your goal will be to position our mobile gadgets as innovative, desirable, and must-have products in the market.

Key Responsibilities:
**Develop and Implement Marketing Strategies**:

- Create comprehensive marketing plans that align with the company's overall objectives and goals.
- Identify target market segments and develop tailored marketing strategies for each segment.
- Conduct market research to understand customer needs, preferences, and trends to inform marketing strategies.

**Product Launches and Promotions**:

- Plan and execute product launches for new mobile gadgets, including developing marketing collaterals, communication plans, and advertising campaigns.
- Organize and oversee promotional activities to boost sales, such as special offers, discounts, and bundling deals.

**Brand Positioning and Messaging**:

- Develop and maintain a clear and consistent brand identity for our mobile gadgets.
- Create compelling messaging that highlights the unique features and benefits of our products.

**Digital Marketing**:

- Work with the digital marketing team to optimize online presence and drive traffic to product pages and sales channels.

**Offline Marketing**:

- Plan and execute offline marketing activities, such as events, trade shows, and experiential marketing campaigns.
- Collaborate with event organizers, agencies, and partners to maximize exposure and engagement.

**Sales Support**:

- Collaborate with the sales team to provide them with the necessary marketing materials and tools to support their efforts.
- Monitor and analyze sales data to assess the effectiveness of marketing campaigns and make data-driven improvements.

**Budget Management**:

- Manage the marketing budget, ensuring cost-effective allocation of resources across various marketing activities.

**Competitive Analysis**:

- Stay up-to-date with industry trends, market developments, and competitors' activities.
- Conduct regular competitive analysis to identify opportunities and potential threats in the market.

**Qualifications and Skills**:

- Bachelor's degree in Marketing, Business, or related field. A Master's degree is a plus.
- Proven experience in marketing, preferably in the consumer electronics or mobile gadgets industry.
- Strong understanding of mobile gadget technology and trends.
- Demonstrated success in developing and executing marketing strategies that drive sales and brand awareness.
- Proficiency in digital marketing tools and platforms.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Ability to work collaboratively in a cross-functional team environment.
- Creative mindset and ability to think outside the box.
- Strong project management skills with the ability to manage multiple projects simultaneously.

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