Online Marketing Manager
2 weeks ago
Online Marketing Manager**KEY EXPECTED RESULTS**:
- Defines, develops and executes effective digital marketing plans aligned with the global digital marketing strategy.
- Identifies key opportunities to create new digital content to grow conversion rates and create a better user experience.
- Reviews and advises on site changes, improvements, and technical enhancements based on web analytics
- Suggests techniques to drive new customer acquisitions through omni-channels
- Performance of actions, interactions and activations is objectified, measured and analyzed: traffic acquisition, audience responses, customer retention by segment.
- Understand MICHELIN Brand Persona and Customer Segmentation
- Develops marketing communication materials to support business objectives and define effective digital approaches
**QUALIFICATIONS**:
- Bachelor's degree in Marketing, Communication or a related field
- 3-5 years experience in digital planning or digital marketing
- Strong analytical skills, creative thinking, and communication skill
- Up to date on the latest trends and technologies in digital marketing
- Proficient in English and Thai languages
- Ability to prioritize and multi-task
Office : The 9th Tower (MRT Rama 9)
Working Mon - Fri 8:00 - 17:00
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