Global Trade Marketing Strategist

20 hours ago


Bangkok, Bangkok, Thailand Job Expert (Thailand) Co., Ltd. Full time
About the Role

Job Expert (Thailand) Co., Ltd. is seeking an experienced Global Trade Marketing Strategist to join our team in Thailand.

Key Responsibilities
  • Category Landscape Analysis: Conduct thorough analysis of category landscape, customer needs, and channel trends to design tailored strategies by customer class, driving consumer penetration and supporting Category Leadership Management and Customer Strategies.
  • Marketing Activation Planning: Develop and execute marketing activation plans across all channels in alignment with brand and portfolio strategies, with operational support from the Marketing Executive.
  • Activation Plan Implementation: Ensure activation plans are implemented effectively, with appropriate measurement tools to assess their impact on NSV, ROI, and cash flow, including pre- and post-evaluation of key activities to achieve objectives and build mutually beneficial customer relationships.
  • Promotion Strategy Development: Design and implement promotion strategies and trade promotion plans that align with customer strategies to meet business targets.
  • Trade Promotion Evaluation: Evaluate and review trade promotional activities, providing actionable recommendations to enhance sales performance for customers.
  • Category Growth Driver: Drive category growth by leveraging market intelligence and merchandising principles, initiating key in-store and out-of-store activities to boost consumer demand and achieve objectives.
  • Perfect Store Agenda Execution: Co-lead and execute the Perfect Store Agenda in the Thailand market, ensuring high standards of implementation in collaboration with the perfect store manager and sales team to increase in-store sales, brand visibility, and ROI efficiency.
  • Stakeholder Collaboration: Foster effective collaboration with key stakeholders to achieve shared goals and enhance customer engagement.
  • Competitor Intelligence: Monitor and analyze competitor activities, including product development, pricing, distribution, merchandising, and promotions, to provide insights and adapt strategies as needed.
Requirements
  • Education: Bachelor's or Master's degree in Marketing or a related field.
  • Experience: Minimum of 5 years of experience in Trade Marketing or Sales.
  • Industry Knowledge: Experience in the pet food or FMCG industry is a plus.
  • Language Skills: Proficiency in English.
  • Software Skills: Strong skills in office software applications.


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