Global Trade Marketing Strategist
20 hours ago
Job Expert (Thailand) Co., Ltd. is seeking an experienced Global Trade Marketing Strategist to join our team in Thailand.
Key Responsibilities- Category Landscape Analysis: Conduct thorough analysis of category landscape, customer needs, and channel trends to design tailored strategies by customer class, driving consumer penetration and supporting Category Leadership Management and Customer Strategies.
- Marketing Activation Planning: Develop and execute marketing activation plans across all channels in alignment with brand and portfolio strategies, with operational support from the Marketing Executive.
- Activation Plan Implementation: Ensure activation plans are implemented effectively, with appropriate measurement tools to assess their impact on NSV, ROI, and cash flow, including pre- and post-evaluation of key activities to achieve objectives and build mutually beneficial customer relationships.
- Promotion Strategy Development: Design and implement promotion strategies and trade promotion plans that align with customer strategies to meet business targets.
- Trade Promotion Evaluation: Evaluate and review trade promotional activities, providing actionable recommendations to enhance sales performance for customers.
- Category Growth Driver: Drive category growth by leveraging market intelligence and merchandising principles, initiating key in-store and out-of-store activities to boost consumer demand and achieve objectives.
- Perfect Store Agenda Execution: Co-lead and execute the Perfect Store Agenda in the Thailand market, ensuring high standards of implementation in collaboration with the perfect store manager and sales team to increase in-store sales, brand visibility, and ROI efficiency.
- Stakeholder Collaboration: Foster effective collaboration with key stakeholders to achieve shared goals and enhance customer engagement.
- Competitor Intelligence: Monitor and analyze competitor activities, including product development, pricing, distribution, merchandising, and promotions, to provide insights and adapt strategies as needed.
- Education: Bachelor's or Master's degree in Marketing or a related field.
- Experience: Minimum of 5 years of experience in Trade Marketing or Sales.
- Industry Knowledge: Experience in the pet food or FMCG industry is a plus.
- Language Skills: Proficiency in English.
- Software Skills: Strong skills in office software applications.
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