Digital Content Strategist

5 days ago


Bangkok, Bangkok, Thailand Manatal Co LTD Full time

Manatal Co LTD is an innovative HRTech software service (B2B SaaS) company based in Bangkok, Thailand. With a strong focus on simplifying the hiring process, Manatal has established itself as one of the fastest-growing start-ups in the region and enjoys backing from esteemed investors like Surge and Sequoia Capital.

The company boasts a global presence, trusted by thousands of businesses across 135 countries, and is recognized by Forbes as the Best Recruiting Software of 2024. Our mission at Manatal revolves around empowering small, medium, and large businesses to transform their staffing and recruitment processes using cutting-edge AI-powered technologies.

About This Role
  • We are seeking a skilled Digital Content Strategist to join our marketing team. The ideal candidate will have experience in content writing, SEO principles, and demand generation strategies.
  • Your primary responsibilities will include conducting keyword research, analyzing content performance metrics, developing blog content, and optimizing it for SEO purposes.

Responsibilities:

  • Develop a comprehensive understanding of customer pain points and create targeted content that addresses these issues.
  • Collaborate closely with the Community Marketing and Product Marketing teams to align content strategies with overall business objectives.
  • Create engaging and informative blog articles and landing pages that cater to the needs of our target audience.
  • Maintain and update existing content to ensure relevance and efficiency.
  • Monitor and analyze content performance metrics to inform future content strategies.
  • Foster a strong understanding of internal linking and address potential content cannibalization issues.
About You
  • You should have 2-3+ years of experience in content writing and on-site SEO, preferably within the B2B SaaS/Tech industry.
  • A solid knowledge of content marketing strategies and best practices is essential, particularly in areas such as Demand Generation, SEO principles, and keyword research.
  • Excellent English writing and editing skills are necessary, along with a keen eye for detail.
  • A basic understanding of HTML and familiarity with CMS, writing solutions, SEO tools, and analytics platforms are highly desirable.
  • Strong analytical skills to measure content performance and make data-driven decisions are required.
  • Able to work independently and collaboratively as part of a diverse and international team.
What We Offer
  • A well-funded start-up backed by leading investors in the industry.
  • Opportunity to be part of one of the fastest-growing B2B SaaS companies in the region.
  • A chance to collaborate with talented professionals in the field.
  • An exciting and dynamic working culture.
  • Competitive estimated salary range: $4,000 - $5,500 per month, depending on experience.
  • A comprehensive medical healthcare plan.
  • A personal development allowance.
  • Two weeks of remote work per year.


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