Brand Ambassador

2 weeks ago

กรงเทพมหานคร, Thailand Diageo Full time

Job Description:
About Us

With over 200 brands sold in more than 180 countries, Diageo is the world’s leading premium drinks company. Established in 2007, Diageo Moët Hennessy (Thailand) Ltd. (DMHT) is a joint venture between Diageo and Moët Hennessy, and is a Global leading importer and distributor of quality alcoholic beverages in Thailand as well as a leader in the premium, deluxe and super deluxe beverage market.

Our key brands comprise Johnnie Walker, Smirnoff, The Singleton, Ketel One, Tanqueray, as well as Moët Hennessy portfolio including Moët & Chandon, Veuve Clicquot, Hennessy and many more.

At DMHT, you can create your own future by drawing your own career. Made up of diverse employees, we are listed on the 2019 Bloomberg Gender Equality Index for having the most inclusive and diverse workplace. With attractive benefits supporting our employees’ work-life balance, people at DMHT can explore career opportunities not only within the function, but across functions for a robust career journey.

Join us, and you’ll be celebrated for your work and empowered to be
_you. _Together with people around the world, you’ll innovate and push boundaries, shaping a tomorrow worth celebrating.

About the Role

As our Brand Ambassador, you will represent DMHT and its Maisons’ with enthusiasm, sharing your knowledge and expertise for luxury Champagne, Wine and Spirits. You will act as a key liaison between DMHT and our customers, delivering exceptional customer experiences while promoting our core brand values.
- Responsibilities_

Drive Brand desirability (Creation & Promotion)- Develop deep understanding of the MH portfolio of luxury drinks, including their production processes, unique features, brand heritage & translate these key pillars into story telling scenarios for our key trade customers.- Conduct engaging product demonstrations and tastings at various events, trade shows, and upscale venues to generate desirability, drive sales, and build customer loyalty.- Actively promote our brand through word-of-mouth, social media, and other relevant channels.- Embody the essence of our brand and maintain a positive and professional image. Be an authentic and passionate advocate for our products, fostering strong relations with customers, top sommeliers, retailers, and influencers in the alcohol industry.- Align with our Brand Manager & Marketing Director to develop detailed and clear short-term & long-term communication plan/agenda for Champagne, Wines and Spirits.

Relationship Building- Cultivate and maintain relationships with key stakeholders in the industry, including influential individuals, event organizers, distributors, and bartenders.- Attend networking events to expand your professional network and represent our brand.

Conduct quality training sessions for all distribution & authorised dealer channels by delivering the “essence of brand” for our Champagne, Wine and Spirits including post-training evaluation.- Exploit internal training resources via delivering Brand’s core & wine quality to engage distributors with MH Champagne, Wine and Spirits Brands.- Organise, prepare and conduct Master Classes, Tastings & Wine Dinners.- Develop KPIs/Objectives for each activation (Master Class, Tastings, Dinners) with a clear set of goals, including post-evaluation and SWOT analysis for further improvement of each activity related with the Brand Ambassador role.

Drive & lead the agenda of wine guru & specialist visits from Maison- Lead agency and On-Trade briefings: Place, guest line alignment, content/program organisation.- Participate and/or host events during the visit of professionals from Maison.- Collaborate & engage with Marketing & Communication Departments in various PR & Event activities to conduct briefings when needed.

About You- 3-5 years of Sales or Marketing experience, preferably in the Wines & Spirits sector/FMCG and/or On-Trade/Off-Trade industries.- Demonstrated fluency in speaking, reading and writing Business English and Thai.- In-depth understanding of the local Thailand market, with strong passion for the Luxury industry.- Applicants with WSET 3 or equivalent certifications will be highly regarded.

Diversity Statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to

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