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Senior Marketing Executive

4 months ago

กรงเทพมหานคร, Thailand AirAsia Full time

**Job Description**:

- Develop marketing strategies and campaigns to target Chinese-speaking audiences.
- Create and manage marketing materials such as brochures, flyers, and presentations in both English and Chinese.
- Develop digital and social media campaigns to engage Chinese-speaking audiences, including managing social media accounts and developing content in Chinese.
- Conduct market research to gain insights into Chinese consumer behavior and preferences.
- Collaborate with cross-functional teams, including sales, product development, and design, to ensure marketing initiatives align with business objectives.
- Monitor and analyze the performance of marketing campaigns and initiatives to identify areas for improvement and optimization.
- Stay up-to-date with the latest trends and best practices in marketing to Chinese-speaking audiences.

**Qualifications**
- Bachelor's Degree in Marketing, Digital Marketing, Communications, or a related field.
- 3-5 years of experience in Marketing, Marketing Communication, and Digital Marketing.
- Experience from Airline Industry, or Travel Industry is preferred.
- Strong knowledge of marketing principles and techniques, including digital and social media marketing
- Excellent analytical and problem-solving skills
- Strong communication and interpersonal skills
- Ability to work under pressure and meet tight deadlines
- Fluent in Mandarin and possess a deep understanding of Chinese culture and consumer behavior.

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.