Senior Executive, Marketing
7 days ago
**Senior Executive, Marketing**
**OVERVIEW**:
- Location: DMK
- Department: Commercial
- Entity: Thai AirAsia
- Status: Full time
**JOB DESCRIPTION**:
**Y**OUR ROLE AS A**:
Senior Executive, Marketing under AirAsia shall be responsible for the route strategic plan and marketing plan. Also implement and execute destination-marketing activities aligning with the budget plan and marketing calendar.
**WHAT YOU’LL CHAMPION**:
- Develop the responsible routes/markets under the supervision of the Product Manager
- Owns/leads the responsible route strategic plan and marketing plan roll-up of the responsible routes or markets
- Understand the behavior/insight of travelers in the responsible routes or market
- Implement and execute destination-marketing activities, aligning with the budget plan and marketing calendar
- Manage A&P spending / P&L by routes
- Coordinate with the in-house creative team and, media agency on above-and-below-the-line activities
- Monitor route health and competitive movement of the responsible market to update the team and counteract accordingly
- Leadership in projects related to the responsible routes/markets
- Success rate of activities and launches, in terms of LF, route revenues (fares), and market share upon target
- Effectiveness of communication campaign, in terms of brand visibility upon the adopted ad, clarity of message, and on-time submission
**WHO YOU ARE**:
- Master's Degree in Marketing, Business Administration, or other related field
- 3-4 years of experience in Marketing, FMCG
- Good command in both Thai & English
- Good computer literature skills
- Experienced in working with the India team/market or other similar overseas markets
**WHAT YOU’LL ENJOY**:
- Wellbeing: Health benefits, time off, and wellness programs.
- Financial: Financial planning and career growth resources.
- Allstars Specials: Free flights, discounts, and exclusive partner offers.
- Unique Culture: A fun, dynamic, and supportive team environment.
**OUR HIRING PROCESS**:
- Application received
- Interview(s) and assessment(s)
- Background check and/or other assessments
- Offer
**GET TO KNOW** AirAsia**:
- AirAsia has been the World's Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly_
**GET TO KNOW US**:
Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).
Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.
Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.
**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
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