Senior Performance Marketing Executive
1 week ago
**About Doctor Anywhere**
At Doctor Anywhere, we are guided by the core belief that healthcare should be simple, accessible, and efficient for everyone. Since our launch in 2017, we've been disrupting the healthcare industry by developing innovative solutions to bridge gaps in the healthcare ecosystem. Our services integrate both digital and offline platforms to empower users to take charge of their health. Headquartered in Singapore, we have regional offices in Malaysia, Thailand, Philippines, Vietnam, and India, serving more than one million (and growing) users across Asia
**The role we are hiring for**
We are seeking a **Senior Performance Marketing Executive** who will support the Marketing team by managing all paid media channels. You will execute the entire loop of paid campaign including come up with ad content, set up the campaign on various channels, optimise and analyse campaign performance.
This role reports directly to the Marketing Manager, Thailand.
**Responsibilities**
- Plan, execute and manage digital advertising campaigns (ppc, display, social, mobile, programmatic)
- Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment
- Monitor campaign delivery to ensure campaigns are running as expected and targeting objectives are met
- Provide forecasts, manage ad budgets and optimizing for conversions and KPI
- Identify trends and insights, and optimize spend and performance based on the insights
- Measure and report performance of all paid campaigns, and assess against goals (ROI and KPIs)
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
**Requirements**:
- Bachelor’s degree in marketing, statistics/maths, economics and tech-related majors with proven working experience in digital advertising - setting up and optimising Adwords, Display and Social ads for at least 5 years
- Demonstrable experience leading and managing digital advertising campaigns
- Working knowledge of mobile app marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Working knowledge of programmatic advertising and ad serving tools
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