Manager, Own Brand Marketing
7 months ago
Manage brand development of Own Brand proposition, strategic planning, and marketing campaign to deliver compelling and differentiated communications that resonate customers while uplift quality perception and induce customers purchase.
Manage work across Business Units and key stakeholders to ensure alignment and delivery of business results and campaign objectives.
Develop quality brief and set clear objectives for marketing communication with in-house creative designers and agencies to ensure impactful implementation through online and offline platform.
Develop winning brand / product concept with strong marketing claims for relevant and resonate customers.
Leading in initiative collaboration projects.
Study market trend and movement for both Global Own Brands and National Brands and proactively share with across functions.
Analyze competitive marketing data and understand customer insight to turn that into robust actions for customer communication.
Engage internal customers to increase awareness and build trustworthy for Own Brand.
Evaluate marketing campaign for key learnings and improvements.
Manage, control, and monitoring budget throughout the year.
**Qualifications**:
Minimum 5-6 years of experiences at managerial level in branding /or trade management in FMCG company.
Bachelors or advanced degree in any field.
Experience of working in a fast moving and dynamic environment.
Experience managing and motivating agency partners.
Agile and flexible with multi-tasking skill sets.
Very strong written and verbal communication, negotiation and convincing skills.
Open-minded and positive mindset with can-do attitude.
Good understanding of branding, brand strategy, brand architecture and working with global brand guidelines and style guides.
Experience creating and leading strategic brand plans rooted in a comprehensive evaluation of brand and category performance to identify focused growth opportunities or corrective strategies and proposition.
Packaging design experience having led major new brand re-designs and of managing the design equities of a brand, ensuring appropriate governance around its development and alignment to brand strategy.
Ability to develop a compelling proposition for innovation pipeline or communication campaign based on a deep understanding of customer needs.
Solid understanding customer insight from various sources of information ie. U&As; Concept Testing/Screening; packaging design testing and Qual/Quant Needs Segmentation.
Ability to analyze and interpret market data such as Retail Audits, Kantar, Dunnhumby, etc.
Experience in writing communication briefs, working on communication strategy and executing through the line brand communication from communications to in-store.
Lotus's
Ek-Chai Distribution System Co., Ltd.
Buengkum, Bangkok 10230, Thailand.
**Job skills required**: Branding, Packaging Design, Negotiation
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