Campaign and Acquisition
3 days ago
FWD spans Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam and Japan. In Thailand, established in 2012, FWD Thailand aims to provide customer-led insurance coverage whether it be savings, personal accident, retirement plans, or investment-linked insurance. Along with TMB, our bank partner and with over 900 staffs, we deliver fresh customer experiences and provide quality services to more than 900,000 customers nationwide.
FWD is a fresh insurance company for aspirational people who are looking forward to their lives ahead. We believe that life is all about living your passion and pursuing happiness; it’s our commitment to empower people to live their lives to the fullest everyday.
If you are looking for a company where can fuel your inspiration and cultivate your experience, join us on our exciting journey.
Responsibility- Create acquisition strategy and implement campaign for on-going and new product launching- Create paid media plan and work closely to GO COE and GO NBM team to optimize campaign to achieve target KPIs; including but not limit to programmatic advertising, digital awareness, KOLs, automated lead nurturing (SFMC)- Manage campaign on own and earn media channels plan to orchestrate the communication messages to target segments; including but not limit to company’s website, social assets, online PR.- Control development of creative materials to align with brand essence and drive ads performance.- Measure and optimize sale conversion of DTC E-Commerce, and provide analysis management report reporting for stakeholders- Control and balance budget spending to achieve targeted number of policy and VNB.- Seek and implement digital affiliate partners and control project launch timeline.- Advice and coach junior members to deliver tasks and solve any issues.
Qualification- Bachelor or Master degree in related fields-
- Google Analytics for business training is would be advantage- At least 7 years of experience in digital marketing / digital campaign management / online advertising
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