Tiktok Shop

3 weeks ago

กรงเทพมหานคร, Thailand TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

In this role you will develop and execute comprehensive digital marketing strategies to drive brand awareness. You will plan and manage digital marketing budgets, measure and improve campaigns through A/B testing and conduct proper data analysis.

**Roles & Responsibilities**:

- Develop and execute comprehensive digital marketing strategies to drive brand awareness, and generate traffic to the platform
- Manage and optimize digital campaigns across multiple platforms, continually measuring and improving campaign performance through A/B testing and data analysis
- Collaborate with internal teams to create landing pages, optimize user experience, and implement conversion rate optimization strategies to maximize lead generation and customer acquisition
- Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments
- Analyze and report on key performance indicators (KPIs), providing regular insights and recommendations to enhance campaign effectiveness and achieve business objectives
- Manage relationships with external agencies and vendors, ensuring their deliverables align with the company's objectives and standards

**Qualifications**:

- At least 8 years of working experience
- Proven working experience as a Digital Marketing Manager or in a similar role, with a track record of successful digital marketing campaigns
- Proficiency in digital marketing tools and platforms including Google Analytics, AdWords, social media management tools, CRM software, and marketing automation systems
- Strong analytical skills and data-driven thinking, with the ability to interpret and use data to make informed decisions and optimizations
- Excellent project management, communication, and leadership skills, with the ability to manage multiple projects and stakeholders simultaneously
- Up-to-date with the latest trends and best practices in online marketing and measurement

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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