Gm Marketing
5 days ago
**Job Title**: GM Marketing
**Responsibilities**:
- Develop and execute marketing strategies and campaigns that align with business objectives and target audience
- Lead and manage the marketing department, including budget allocation, resource planning, and talent development
- Develop and maintain the brand identity and voice, ensuring consistency across all touchpoints and channels
- Conduct market research and analysis to identify customer needs, preferences, and trends
- Work closely with cross-functional teams to develop and implement customer experience initiatives that enhance customer satisfaction and loyalty
- Monitor and report on marketing campaign performance, analyzing data and metrics to optimize and improve results
- Ensure compliance with marketing regulations and guidelines
**Requirements**:
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum of 10 years of professional experience in marketing, with at least 5 years in a senior management role
- Strong leadership skills, with the ability to inspire and motivate a team
- Strong understanding of marketing strategy, brand management, digital marketing, and customer experience
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
- Strong analytical and problem-solving skills, with the ability to analyze complex data and metrics and derive insights that inform marketing strategy
- Demonstrated track record of developing and executing successful marketing campaigns that drive revenue growth and increase customer acquisition and retention
- Ability to work under pressure and meet deadlines in a fast-paced and dynamic environment
**Preferred**:
- Master's degree in Marketing, Business Administration, or related field
- Experience in the retail or consumer goods industry
- Familiarity with marketing automation tools and technologies
- Knowledge of marketing regulations and guidelines in relevant industries and geographies
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