Digital Marketing Manager

1 week ago


กรงเทพมหานคร, Thailand PRTR Full time

Our client is a leading local pharmaceutical and consumer healthcare manufacturer.

**Responsibilities**
- Recommending and managing updates to the search algorithm to optimize search results for all search terms.
- Managing the internal tools and business processes that optimize the onsite search experience.
- Researching clean, concise, and persuasive content for SEO and SEM campaigns based on company branding, digital best practices, current market trends, and best practices.
- Developing the search measurement plans and dashboards; monitoring and reporting on search engine and onsite search metrics and KPIs.
- Benchmarking the onsite search experience versus competitors.
- Working closely with the internal team to monitor and control AdWords campaigns to ensure quality.
- Assisting in developing and managing AdWords and PPC campaigns.
- Tracking conversion rates and identifying improvements to the platform.
- Measuring and reporting the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
- Analyzing the trends and changes in the digital media environment to improve all advertising campaigns.
- Looking for new opportunities for digital marketing campaigns.
- Developing and managing digital marketing campaigns.

**Job Requirements**
- Bachelor’s Degree in marketing or any related.
- 4-5 years of digital marketing and SEO experience.
- Ability to develop well-written, well-researched copy for search-related online marketing activities.
- Ability to implement SEO best practices both technical and non-technical.
- Experience in digital media such as Google AdWords, GDN, Facebook, Instagram, Youtube, and Twitter Advertising.


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