Vice President

3 weeks ago

กรงเทพมหานคร, Thailand AIG Full time

Vice President - Head of Direct Digital Marketing

Who we are

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security.

Get to know the business

General Insurance is a leading provider of insurance products and services for commercial

and personal insurance customers. It includes one of the world’s most far-reaching property casualty networks. General Insurance offers a broad range of products to customers through

a diversified, multichannel distribution network.

As a global multinational insurance corporation, AIG navigates an ever-changing and complex legal and regulatory landscape that spans state, federal, and international lines. The Legal team is responsible for providing advice and counsel to our business and functional clients across the company. Our legal professionals help the company avoid legal exposure, while ensuring compliance with local laws and regulations in the countries where AIG operates. Company attorneys also complete innovative deals and help shape the development of cutting-edge insurance products.

About the role

What you need to know:
POSITION HIGHLIGHTS
- AIG Asia Pacific has an aspiration to be the leading general insurer within the region. We will perform better, invest in the future and create opportunities. We will do this through delivering against our commitment to bring passion, insight and excellence to everything that we do, be an ally to our customers, clients and partners; protecting people in the moments that matter.
- This role is instrumental to the achievement of our objectives and aspiration through the delivery of market leading direct marketing and digital enablement solutions. Key to our success will be the deployment and optimization of best practice multi-channel and multi-product marketing for acquisition, growth and retention programs inclusive of the elements necessary for their enablement - building telemarketing capabilities, greater digitalization of our business across the end-to-end customer and partner experience. This would be inclusive of ownership, execution and continuous enhancement of our customer engagement strategy across all channels.
- This role will develop and drive top and bottom line performance improvement by working with the Global Digital & Direct Marketing function, Regional product towers (Personal Lines, Accident & Health & Travel) and Thailand country teams to sustainably transform our business. This will include, but not be limited to: campaign development, performance management and profitability; agile test and learn marketing; customer lifetime management and portfolio optimization.

Financial
- Develop and manage Direct Marketing programs, with emphasis on Digitally Enhanced Telemarketing. Be accountable for top line and profitability targets, at channel and campaign level.
- Continuously optimize and improve marketing efficiency and effectiveness, demonstrated by measurable improvement of interim DM KPIs.
- Work closely with internal business units to ensure DDM strategy and metrics are appropriately aligned with Product and Country.

Marketing and Campaign Management
- Own the achievement of acquisition, cross-sell and retention business targets and agreed KPIs.
- Create, manage, and implement integrated direct and digital marketing campaigns.
- Leverage demand and agile marketing best practices and tools to attract, target, convert and retain customers through customer value management, compelling value proposition deployment, multi-channel marketing and test and learn methodologies.
- Ensure governance standards for campaign, marketing and telesales operations are well-managed.
- Inspire and manage external partners in the development and optimization of initiatives.
- Work closely with peer functions such as Product, and Marketing & Communications to amplify marketing efforts to pursue business goals.
- Actively lead DM planning tied to country and business growth and profitability targets.
- Ensure the management of the end-to-end marketing discipline that leverages insights, data & analytics, processes and technology practices to maximize the effectiveness and efficiency of digital marketing initiatives.
- Prepare and manage regular management reports for production metrics, customer experience and analytics.
- Manage and reconcile marketing budgets in tandem with peer business functions.

Telesales Channel Management
- Build new capabilities in the Thailand market to support outbound and inbound telesales, enhancing and transofming the Channel.
- Working with Operations and Product te

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