Customer Engagement Manager
7 days ago
**MAIN RESPONSIBILITIES**:
- Responsible for rolling out and implement the marketing cloud in Thailand, along with the customers journeys, customized content & the channels for selected brands
- Develop new customers journeys for new HCPs segments for top brands based on insights and 1rst party/3rd party data in Thailand
- Lead internal monthly meetings to share & implement best practices, bring insights on HCPs behaviors and activate them, develop new journeys based on new segments, content, channels, discuss any potential improvements to the marketing cloud system.
- Deliver incremental reach, better product advocacy and higher customers satisfactions
- Accurately measures, analyzes, and reports performance, with a drive towards continuous learning and improvement.
- Interacts well internally and externally with executive level management and mindset to build capability to drive digital transformation for EPD
- Responsible & owner of all HCPs customer engagement related assets in Thailand
- Insight & Analytics: Combine qualitative (e.g., behavioral, attitudinal, psychological, cultural) quantitative data (e.g., big data, analytics), customer, and market information to guide content development and drive customer engagement.
QUALIFICATIONS
- University degree preferably in Digital, Marketing, Mass Communications or equivalent
- 6 - 8+ years in digital/multichannel marketing: Digital Agencies, B2B business/Marketing automation tools
- Experience working with HCPs is a plus
- Has a strong understanding of current multichannel marketing concepts, strategies, and best practices
- Experience in designing marketing automation customers journeys
- Works with digital & IT agencies
- Ability to translate a brand story into customer-friendly communication and action-oriented analysis
- Strong analytical skills
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