Vice President, Marketing and Channel Management Th

6 months ago


Thailand CIMB Group Full time

**Responsibilities**:

- Set marketing direction to expand debit card customer base.
- Develop marketing activity and strategies.
- Drive Profits & Loss (P&L) growth and expand customer portfolio growth for mass and Preferred segments.
- Implementation and management marketing campaigns to target customer segment.
- Co-ordinate with CB MKT and media team.
- Ensure compliance to internal, local and regional regulatory/compliance requirements.
- Deposit and Debit card acquisition campaign
- Deposit and Debit card Usage campaign
- Campaign fulfilment
- Deposit and Debit card on Active / retention (overall)
- In-app engagement and Reward platform



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