Digital Marketing and Brand Manager
1 day ago
The Coachhire Group has operations in UK AU and NZ and is growing rapidly - with a combined team of 70 staff based in Pattaya, Thailand. We are growing and need an enthusiastic, experienced, digitally aware applicant to join our management team.
**Responsibilities and relevant skills required.**
- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- Increase Brand awareness
- Planning and monitoring the ongoing company and client presence on social media
- Launching optimised online advertisements to increase company and brand awareness ( we have a full-time technical AdWords team to implement our marketing plans)
- Content Production for our websites (in our team we have a copywriter)
- Ensuring best practices in terms of SEO and other Google / Bing requirements
- Developing additional areas of growth such as affiliate marketing, partnerships etc
**Responsibilities**
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Content production for our coach and group travel business in the UK, AU and NZ
- Plan and monitor company & client presence on social media (Twitter, Facebook, Pinterest, LinkedIn etc.)
- Launch optimised online adverts through Google Adwords, Facebook etc. to increase company and brand awareness ( in conjunction with our adwords team)
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing
- Collaborate with designers to improve user experience
- Measure the performance of digital and traditional marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) (We have technical support to implement these requirements)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with clients
- Respond to online customer reviews
- Manage our other team members
- Work closely as part of the management team to deliver and achieve the company goals
**Requirements**:
- Proven experience as Digital Marketing/Brand manager or similar role - Adwords certification a benefit but not required
- Excellent understanding of digital marketing concepts and best practices
- Knowledge of web analytics tools (e.g. Google Analytics, etc.)
- Skills and experience in creative content writing a benefit
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Salary will be 100 -150k depending on experience.
**Salary**: ฿100,000.00 - ฿150,000.00 per month
Ability to commute/relocate:
- Thailand: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing: 5 years (required)
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