Digital Marketing Manager
6 months ago
**Digital Marketing Manager**
Reports To: Head of Marketing
The Dawn Wellness Centre and Rehab is a residential behavioral health facility located in Chiang Mai that caters to a primarily international client base. We are looking for a highly motivated and results-oriented Digital Marketing Manager to join our marketing team.
This person will report to the Head of Marketing and be responsible for developing, implementing, and managing our digital marketing strategy across a variety of channels - including SEO, SEM - inc. Google Ads and Social Media Marketing. You will be responsible for driving traffic to our website, generating leads and increasing sales in line with KPIs set out in the marketing plan.
**Responsibilities**:
Develop and implement a comprehensive digital marketing strategy aligned with our overall business goals. Including:
- SEM - manage and optimize Google Ads campaigns to achieve maximum ROI.
- SEO - monitor and analyze website traffic and user behavior data to make actionable on
- and off-page SEO recommendations.
- SMM - develop and execute social media marketing campaigns to drive engagement and lead generation, across FB, IG, LinkedIn, Quora, You tube, etc..
- Develop the needed social media content in collaboration with graphics and copy writers as necessary
- Develop and implement EDM strategies
- Monitor and analyze competitors’ performance on an ongoing basis
- Prepare and present reports on the performance of all digital marketing campaigns.
- Stay up-to-date on the latest digital marketing trends and technologies and recommend how our digital marketing efforts can benefit from them, including
- Conducting continuous research and analysis on keywords and other SEO, elements to increase website performance and lead generation
- Manage external suppliers and agencies
- Set-up and manage CRMs and implement and utilize automation tools to streamline marketing tasks and improve efficiency.
- Collaborate with the marketing team to develop and implement integrated marketing campaigns.
**Qualifications**:
- Minimum 5 years experience in digital marketing
- Bachelor's degree in Marketing, Business Administration, or a related field
- Ability to manage and prioritize multiple projects simultaneously
- Hands-on experience with: Google Ads, Google Tag Manager, GA4, FB and other SM Ad platforms, SEM, and on-page and off-page SEO.
- Ability to implement basic automation tools
- Strong understanding of digital marketing principles and best practices - SEO, SEM SMM
- Strong communication and presentation skills
- Ability to work independently and as part of a team
- Ability to think strategically and creatively
**Job Types**: Permanent, Full-time
**Salary**: ฿70,000.00 - ฿80,000.00 per month
Ability to commute/relocate:
- Thailand: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Digital Marketing: 5 years (required)
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