Brand Manager

5 months ago

Thailand บริษัท ไทยกูลิโกะ จำกัด Full time

**JOB SUMMARY**:
Marketing works involve in development and implementation of Brand strategy, marketing strategy for new and existing products including campaigns, events, digital marketing, E-commerce, all effective media as well as interacting with Sales teams and providing them with appropriate tools, materials in order to meet their commercial objectives to achieve corporate’s business aim.

**KEY ROLES AND RESPONSIBILITIES**:

- Lead and manage strategic and tactical marketing plans to drive overall brand growth and business objectives, including messaging and strategy as well as media plan development and execution.
- Plan, Organize, Implement and Control all marketing functions such as new product launch plan, set up pricing according to price structure.
- Work collaboratively with team to create and manage marketing communication plan for brands from strategic direction to execution and budget management and evaluation.
- Gain a deep understanding of customer experience and needs, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive profitable growth.
- Work closely with agencies (advertising, creative and activation agencies) and distributor to implement and monitor effective A&P spending-media, promotions, public relations and event marketing.
- Manage brand P&L and improve spend efficiency.
- Manage E-Commerce (c-commerce) marketing to create brand awareness, visibility, communication effectiveness and touchpoint to consumer/ shopper and customer
- Lead in portfolio management & develop NPDs that satisfy consumer needs as well as company's benefit in alignment with the RBD.
- Develop NPD concept and product formulation and price strategy.
- Work cross region and functionally with sales, trade marketing, R&D, supply chain; packing to develop NPDs along with go-to-market strategies.
- Develop TVC, POP and OOH Media and other tools to support sales team
- Analyze market trend, competitors’ strategy, activities, and performance in order to develop brand winning strategy.
- Analyze and understand market trends, market/ consumer insight, shopper data and consumer preference.
- Analyze consumer behavior & consumer needs.
- Analyze competitor data (Media & Sales performance).
- Provide suggestions and recommendations for changes to country plans based on analysis

**QUALIFICATION AND EXPERIENCES REQUIREMENTS**:

- Master's degree in marketing and/or Business Administration or related field
- At least 7 years of working experience in Brand Management with FMCG or Food Business
- Strong commercial and research
- Good analytical, creative, initiative, proactive and self-motivated
- Demonstrated leadership, collaborative, communication and negotiation skill
- Good command in computer literacy and English (Japanese speaking is advantage)
- Ability to effectively work under tight deadlines, multi-tasking and manage projects independently

  • Brand Manager

    4 months ago

    Thailand Talentvis Full time

    Requirements:Brand Management - Take care overall brand's concepts, marketing strategy, brands' communication included of control Brand Personality / Brand Image / Brand Equity / Brand CI / Brand Guideline. - Monitoring brand's performance included of sales, market position to enhance brand's competitive performance and net of GP contribution working with...

  • Brand Manager

    2 weeks ago

    Thailand PharmaCare Group Full time

    **Introduction**: About us PharmaCare Laboratories Pty Ltd is a dynamic Australian owned company, we operate and sell an impressive range of well-known and respected brands throughout pharmacy and grocery channels within Australia and overseas. Founded in 1985 on Sydney’s Northern beaches, we are dedicated to enriching people's lives through improved...

  • Manager, Luxury Brand Partner Management

    6 months ago

    Thailand CPN Full time

    Manager, Luxury Brand Partner Management **Job Purposes**: **Key Roles and Responsibilities**: **Qualifications**: **Additional Information**: Manager, Luxury Brand Partner Management

  • Head of Brand

    4 months ago

    Thailand Pomelo Fashion Full time

    Developing and implementing a brand strategy, ensuring our brand resonates with our target market in current and new markets. You will analyze our brand's positioning and champion consumer insights. You will be a brand champion and gatekeeper, ensuring consistency but also driving innovation, awareness and excitement for a social-lead brand. You will shape,...

  • Brand Manager

    5 months ago

    Thailand Talentvis Full time

    Requirements:Bachelor’s Degree or higher in Marketing or related field. - **Proven working experience at least 3 years in Marketing especially in Branding and IMC with experience in Consumer or Food business would be an advantage.**: - Strong management skill in problem-solving & decision making, initiative, analytical & proactive thinking, positive...

  • Manager, Brand Partnership- Marketing

    5 months ago

    Thailand Lazada Full time

    Location: **Thailand** - Department: Marketing & Communications- Location: Thailand- Responsibilities: - Lead responsibility for revenue generation/ monetization for marketing team - Drive investment, collaboration and build relationship with brands and sellers from monetized package development, create pitch decks, oversee operations and post mortem for...

  • Head of Brand

    5 months ago

    Thailand Pomelo Fashion Full time

    **What's your role in the team?**: **Pomelo** is the leading omnichannel fashion brand in South East Asia. A platform for fashion focused women with a combination of the best products, a curated selection of local complimentary brands, world class content and data driven personalized experiences. Our mission is to empower digital-native, South East Asian...

  • Brand Manager

    5 months ago

    Thailand Reeracoen Thailand Full time

    **Overview**: **Salary**: 30,000 THB ~ 65,000 THB**Industry**: Manufacturing(Food)- ดูแลภาพรวมของสินค้าและแบรนด์ขององค์กร - ดูแลช่องทางการสื่อสารทั้งออฟไลน์และออนไลน์ขององค์กร...

  • Senior Brand Manager

    1 month ago

    Thailand T.C. Pharmaceutical Industries Company Full time

    Job Function: Marketing & Trade Marketing- Company: Durbell Co., Ltd.- Location: TH**Position Job Scope**: - Implement middle-term and short -term strategy via align with brand plan and brand strategy in order to support business objective, identify issues and opportunities for responsible brands. - Optimizing brand communication and activation that results...

  • Manager Strategic Brand Partnership, Lazmall

    5 months ago

    Thailand Lazada Full time

    Location: **Thailand** - Department: Marketing & Communications- Location: Thailand- Team and Role Introduction: - We are seeking a passionate individual to join our team as a key member of the Lazmall Marketing Solutions function. The Lazmall Marketing Solutions team oversees and manages strategic brand marketing strategies, agency relationships, and...

  • Manager, Regional Brands Campaign Operations-bangkok

    5 months ago

    Thailand Lazada Full time

    Location: **Thailand** - Department: Commercial- Location: Thailand- Team and Role Introduction: - About the TeamThe Regional Brand Campaigns operations team supports LazMall brands in accelerating buyer and sales growth through the design and management of various Campaigns such as Super Brand Day, Super New Arrival and Super Brand Opening. Our team of...

  • CRM Asst. Manager/ Manager

    5 months ago

    Thailand Talentvis Full time

    Requirements:Bachelor degree with good communication in English - Min 5 years relevant working experience in the high-end / luxury market - Retail product knowledge is an advantage - Knowledge in SQL or CRM system is an advantage - Ability to speak Mandarin and a second language would be an advantage - Highly innovative and creative with constant drive for...

  • Analyst, Key Account Management-emerging Brand

    4 months ago

    Thailand Lazada Full time

    Location: **Thailand** - Department: Commercial- Location: Thailand- Team and Role Introduction: - You must be a team player and demonstrate a passion for work **Responsibilities**: - Portfolio Management: - Establishing strong relations with Brands and supporting their performance, as their business advisor and main contact point and ensuring ambitious...

  • Senior Associate, Branding Monetization- Marketing

    5 months ago

    Thailand Lazada Full time

    Location: **Thailand** - Department: Marketing & Communications- Location: Thailand- Team and Role Introduction: - Lazada Marketing Solutions is a strategic function that spearheads the awareness, adoption, optimization, and revenue growth of the Lazada Sponsored Solutions, an AI-powered set of marketing tools that help our brands and sellers grow their...

  • Marketing Executive

    5 months ago

    Thailand บริษัท โอสถสภา จำกัด Full time

    It's fun to work in a company where people truly BELIEVE in what they are doing! We're committed to bringing passion and customer focus to the business. Job Summary Support brand growth by leading project & brand activities including budget to achieve brand KPI **Job Description**: 1.) Establish a holistic understanding of consumers and category related...

  • Analyst - Brand Campaign Operation-thailand

    5 months ago

    Thailand Lazada Full time

    Location: **Thailand** - Department: Commercial- Location: Thailand- Team and Role Introduction: - The Brand Campaigns operations team supports LazMall brands in accelerating buyer and sales growth through the design and management of various Campaigns such as Super Brand Day, Super New Arrival and Super Brand Opening. Our team are focused on helping brands...

  • Associate/senior Associate-brand Campaign

    5 months ago

    Thailand Lazada Full time

    Location: **Thailand** - Department: Commercial- Location: Thailand- Team and Role Introduction: - The Brand Campaigns operations team supports LazMall brands in accelerating buyer and sales growth through the design and management of various Campaigns such as Super Brand Day, Super New Arrival and Super Brand Opening. Our team are focused on helping brands...

  • Associate Brand Section Manager

    5 months ago

    Thailand T.C. Pharmaceutical Industries Company Full time

    Job Function: Marketing & Trade Marketing Company: Durbell Co., Ltd. Location: TH **Position Job Scope**: 1. New Product Development : ดูแลและประสานงานกับฝ่ายต่างๆ...

  • Senior Analyst, Campaign Operations-brand Campaign

    5 months ago

    Thailand Lazada Full time

    Location: **Thailand** - Department: Commercial- Location: Thailand- Team and Role Introduction: - The Brand Campaigns operations team supports LazMall brands in accelerating buyer and sales growth through the design and management of various Campaigns such as Super Brand Day, Super New Arrival and Super Brand Opening. Our team are focused on helping brands...

  • Asst. Store Manager

    7 months ago

    Thailand Talentvis Full time

    Requirements:Bachelor's degree or higher in any fields - Minimum six years of relevant experience including two years at supervisory level in luxury retail industry, less experience may be considered - Good command of Thai, fluency in one or more foreign languages a plus, Mandarin Chinese preferred, computer literacy a must - Good leadership, interpersonal...