Assistant Manager, Cmi

7 months ago

กรงเทพมหานคร, Thailand Samsung Electronics Full time

Position Summary

1. Contribute to the strategic business decision making by deriving insight from the market and consumer data on the main issues of the brand, product and channel.

2. Contribute to mid-term and long-term business opportunity identification by understanding the consumer needs and trend from market and consumer data gathering.

3. Maximize mutual trust and business execution by promoting market conditions and our sales/product strategies to customers and market participants.

Role and Responsibilities

1. Lead standard mobile experience research projects independently on time in full

Projects include features test, concept test, social and search insights/monitoring, qualitative post-launch evaluation.

Steps include
- Work closely with product manager/category manager and related team to understand business requirement
- Methodology recommendation and project management (from logistic to strategic delivery)
- Manage and supervise agency to ensure high quality deliverables OR
- Conduct own research analysis (desk research, online survey, social listening, search analytic) to delivery insights
- Orchestrate the presentation of final outputs and drive actions for positive business impact.

2. Work closely with CMI head on complex/highly strategic projects to support company strategies, focusing on but not limited to mobile, gadgets and wearables.

3. Work closely with RHQ to deliver regional/global studies, including survey translation, questionnaire confirmation, provide local data as inputs, as well as check for local relevancy and localise output to ensure best local actions.

4. Perform as the consultant to deliver the marketing insight by using the high ability to comprehend the research information either the qualitative or quantitative research to maximize the excellence results.
- Make use of market data to support Go-to market strategic recommendation.
- Provide insights support with statistical analysis and comprehension on market trends, retail movement, economic change, technological trends, consumer demands, channel analysis, market share and sales activities analysis etc.

5. Collaborate with CE on research / related projects, knowledge sharing and best practice, and collaborate with other team on other relevant projects/sessions on top of key responsibilities as discussed and align with CMI head and Corporate marketing head when see fits.

Skills and Qualifications

**Qualifications**:

- Bachelor or Master’s Degree in Economics, Statistics, Business Marketing or related field
- Minimum 7- years’ prior experience in marketing research or competitive intelligence functions from competitive company either corporate, agency or consultancy.
- Experience in design, management and analysis of both quantitative & qualitative market research tracking methodology and good understanding of marketing.

**Skills**:

- Analytical skill: Ability to analyze and interpret large amount of information and translate data/information into insights and business recommendation.
- Presentation skill: Ability to craft high-quality reports - making complex data analysis easy to consume for non-research users as well as verbalise the presentation to key steak holders. The skill require the person to be highly articulated and have excellence command of both English and Thai - written and spoken.
- Project management: Ability to recommend research methodology for the business needs and independently handle projects end-to-end by engaging with business unit with good teamwork.
- Business engagement: Ability to understand business demand and build strong working relationships at all levels of organization both internal (Marketing, Sales) as well as external parties (customer, vendor).
- Computer literacy: Very good computer literacy - both Excel for analysis and PPT for delivery. This also includes fluency in adopting new data sources and tools - adhoc, tracking and online.

Desirable
- Passion in mobile and technology is preferred.
- Experience in Samsung adjacent categories is a plus but not required, i.e. Telco, Laundry, Food, Real Estate.

Barriers to Success in Role:

- Cannot estimate and deliver OTIF.

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