Senior Brand Manager
7 months ago
**Responsibilities**
- Leads the development of the Brand Marketing Plan.
- Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans.
- Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.
- Responsible for launch and network management (innovation, relaunch product, market development and saving project), building launch plans, customer sell-in and legal & regulatory issues and managing brand budget.
- Responsible for brand P&L to help drive growth & profitability of the brand.
- Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.
- Builds productive working relationship with cross functionals: sales team, trade marketing team, CMI, regional category team, finance, and supply chain to manage brand’s day to day operations, and external partners and agencies.
- Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps).
- Recommend solutions and implement improvements to meet annual targets.
**Requirements**:
- At least 2 years experience in brand/product management/marketing (FMCG).
- Strong presentation and communication skills.
- Strong project management skill.
- Ability to work and multitask in a fast-paced environment.
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