Online Marketing, Campaign Operation Analyst

1 week ago


กรงเทพมหานคร, Thailand Shopee Full time

DepartmentMarketing- LevelEntry Level- LocationThailand - BangkokOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- ** Campaign Setup**
- Coordinate with account managers to gather specific campaign requirements such as campaign objective, target audience, budget and creative assets
- Set up and launch campaigns across various ad platforms including Facebook, Google Ads, Tik Tok and DV360
- Ensure accurate implementation of campaign namings and tracking parameters to enable campaign measurement and attribution.
- Refresh creative assets (banners, videos, ad text) across ad platforms
- Regularly monitor ad delivery & troubleshoot any issues related to ad delivery and tracking
- Collaborate with account managers and Ad Tech team to continually improve the efficiency of campaign setup
- ** Reporting**
- Generate regular/ ad hoc reports following standardized templates
- Ensure the accuracy and integrity of data in the reports by conducting quality checks and data validation
- Ensure timely delivery of reports and adhere to reporting schedules
- ** Communication & Stakeholder management**
- Communicate effectively with internal stakeholders across markets, keeping them informed of the progress of campaign launch/ refresh.

**Requirements**:

- Bachelor's degree
- Attention to details
- Logical thinking and problem-solving skills
- Continuous improvement mindset
- Solid communication skills - Able to communicate in basic English
- Fast learner and a team player
- Basic English for communication
- **Interview to be done in English **_



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