Beauty & Wellbeing Thailand Brand Lead
2 months ago
**Job Description**:
Unilever Beauty & Wellbeing is home to well-loved brands such as Sunsilk, Dove, Tresemme, Clear, Pond’s, Vaseline, and Citra. This role will create and operationalize the total brand marketing strategy, product concept, campaigns, activities, initiatives, and launches. This role will create and operationalize the total brand marketing strategy, campaigns, activities, and initiatives.
**KEY ACCOUNTABILITIES**
- ** Leads over-all Brand Campaigns**
- Lead external media and creative agencies in creating new campaigns for local activations, and deployment mixes - ranging from purpose communications, traditional activations, and e-commerce campaigns.
- Lead internal cross-functional team in the operations supporting the launches of projects and activations.
- ** Brand Custodian** - managing the local marketing mix (Proposition, Product, Pack, Price, Place and Promotions).
- ** Executions Lead** for brand campaigns and innovations to drive business growth.
- ** Frontliner for Day-to-Day Brand Operations**:
- Sales and Operations Planning (S&OP) Processes from activity and demand planning to sales monitoring and analysis.
- Brand Health, Consumer and Retail Data Analysis.
- Project Management with internal and external teams.
- Docking with Global Brand teams.
- ** Delivering Business Results** - topline and bottom line:
- Driving growth opportunities and constant monitoring performance.
- Overseeing topline S&OP: sales and supply chain issues of the brand.
- A&P budget management.
**KEY REQUIREMENTS**
- 5 years' experience in marketing or sales.
- Experience in Beauty company/industry/channel is a plus.
- Strong project management and problem-solving skills.
- Knowledge on communication development, and media planning process, public relations, and e-commerce.
- Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development.
- An excellent English language communicator with senior stakeholders and peers (conversational and presentational).
- Experience in managing relationships with a variety of stakeholders - both internal and external partners.
- Experience in leading an internal cross functional task force and working with external agencies.
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