Marketing Manager, Asean

5 months ago

กรงเทพมหานคร, Thailand Workday Full time

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

About the Role

Objectives of this Role- Drive all internal and external marketing campaigns as assigned, producing content, creative and action plan for marketing projects and initiatives for demand generation.- Plan and manage campaign execution with marketing agency, Workday and other stakeholders; including all processes and operations for programmes to launch on time efficiently and effectively.- Analyse qualitative and quantitative data, with the insight to improve the effectiveness of campaign, ensuring targets met for responses and MQL for opportunity conversion into pipeline.

**Responsibilities**:
- Develop and execute marketing campaigns, events, including audience acquisition, digital programmes including social media. This is at ASEAN level for central programmes, including all marketing related to Thailand market.-
- Project manage language localisation of global or regional collaterals for use in country; provide and vet the translations.- Prepare data / analysis and audience acquisition strategy prior to running of programmes. Post event operational preparation of data with agency and loading into SFDC.- Collate and distribute biweekly, monthly marketing reports showing achievement of critical metrics regarding response generation, MQL and ABM programme.- Manage vendor relationships in country.

Skills and Qualifications- Bachelor’s degree in marketing, communications, or related field- Experience with product launches and/or integrated marketing campaigns- Excellent written, communication, and presentation skills in Thai and English- Working knowledge of market research, surveys, and data analytics- Proficiency with Microsoft Office; (preferred) marketing automation tool Marketo and SFDC.- Experience planning and leading initiatives.

About You

NA

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process

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