Marketing Manager(Timepieces Div)
2 weeks ago
**Industry**: Trading(Other)
- ** Job Description**:
- ‐ Manage all brands under Timepieces Division.
- Develop product positioning and messaging that differentiates products in the Thai market, especially Timepieces
branding in the context of street fashion.
- Work with both the Local Timepiece Manager and Regional Marketing Team in Singapore for the alignment of regional and local marketing direction:
- Develop local marketing strategies based on the global and regional direction.
- Manage advertising & promotion budget throughout the year and over the medium term.
- Initiate the marketing activities in Thailand by guiding and supporting the distributor for the prompt execution based on the marketing direction by Casio.
- Monitor the latest trend of fashion industry (especially street fashion) and create connection with influential partners such as media, shop, brand, KOL, etc.
- Seek and collaborate with influential partners on planning and development of products to be launched in local market.
- Monitor competitors’ activities closely and provide effective counter measures to maintain competitiveness and profitability.
- Analyse and evaluate the effectiveness of marketing activities and provide alternatives and/ or adjust where necessary to achieve high returns on investment (ROI).
- ** Requirement**:
- 【Must】
- At least a Degree in Marketing or marketing-related disciplines
- Minimum 8 years of working experience in marketing and digital marketing, preferably for FMCG (Street Fashion or Sneaker brands) or in similar industry
- Fluent in both spoken and written English
【Advantage】
- Interested in street culture
- Good network with the Thai media & key influencers especially in street fashion
- Possesses initiative with innovative and target driven mind
- Good knowledge of web and social media marketing
- Good numerical and analytical skills; data-driven decision-making mentality and sound business judgement through strong analytical thinking
- Prior experience within reputable public listed or multinational company as brand principle preferred
- Driving license and own a car
- ** English Level**: Level 3 - Business Level
- ** Other Language**: English
- ** Working Hour**: 9:00 ~ 18:00
- ** Holiday**:
- Weekends (Sat-Sun)
- National Holidays
- ** Benefit**:
- Car Allowance: THB 5,000 (parking fee & toll charges are reimbursed separately)
- Phone Allowance: THB 500
- Provident Fund 4%
- Social security
- Health insurance
- Bonus (average 1.5 month)
- Business Trip
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