Innovation Manager
3 weeks ago
Overview:
- This role is very crucial to ensure we drive brand and innovation growth end to end in the Total Savoury Market. Currently we are present in 2 major categories Potato Chip (PC) and Extrude (EP) only in both Thailand and Vietnam countries.
- In order for PEP to increase savoury penetration and marketshare we need this role to develop a strategic portfolio & Horizon 2 & 3 refresh and breakthrough innovation plan to ensure (1) we continue to GROW PC/EP- drive category growth in categories we are leading/present and (2) Beyond PC - we develop and launch reframe breakthrough ideas in other savoury categories (i.e Tortilla Chip, Rice Cracker, Nuts, Seeds, etc)
- As the marketing team is focused in developing and launching REFRESH Limited Time Offer Flavors, this role is very critical to have focus on REFRAME/BREAKTHROUGH innovation development and commercialization.
- This position is accountable to deliver incremental & sustainable Horizon 2 and Horizon 3 innovation growth, H2/3 innovation targets and KPIs i.e. Innovation NR% contribution, and Speed To Market KPIs etc.
**Responsibilities**:
Innovation H2/H3
- ** Develop Innovation & Portfolio Strategy for Horizon 2 & 3 Pipeline** - Where to play how to win and not restricting innovation only to new product development.
- Balancing investments between Core and transformational ideas. In scope are reframe and breakthrough innovations developed inhouse or through co-man across Savory snacking for IndoChina BU. Key platforms include New EP platforms, New savory platforms
- ** Develop and launch**:Lead agile team’s regular connect to track how we are progressing, anticipate and solve problems and keep stakeholders abreast on development:
- **Work with **Market Innovation, Global Innovation Team, Market & Sector Commercialization team and BU R&D, Design thinking, Insights, digital and e-com teams team to develop hopper pipeline and execute big bet projects.
- **Accountable to deliver on BU Innovation NR** and use consumer-based analytics to recommend areas of focus to BU commercial leadership to drive incrementality and stickability based on consumer analytics and Gate 5 learning themes.
- **Step change Non PC & Savory portfolio growth** through innovation for Indo China BU.
- **Collaborate** with Consumer Insights, Finance/Revenue Management, Field, Sales Operations & Planning, Demand Accelerator and Brand Marketing to support the following
- **Support system communications,** including Sell Story
- **Build network of local agencies,** incubators and accelerators in Thailand & Vietnam to help identify unmet consumer needs and possible Non PC/Savory product propositions to unlock them.
Qualifications:
- Experience of Brand Management and Innovation for at least 8 years
- Master Degree or Bachelor Degree in Marketing/ Business/ Commerce.
- Well-rounded marketeers with experiences in Marketing/ Brand, Innovation & Business Development in multinational FMCG companies. Experience in BU/sector/global role would be preferable but not limited to.
- Strong in business analysis, presentation, communication, consumer insight, project management, influencing & interpersonal skill.
- Energetic, fast learner with high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative.
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