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Performance Marketing Executive
4 weeks ago
บัญชี/ผู้ตรวจบัญชี, การตลาด, ไอที - ซอฟต์แวร์/โทรคมนาคม, บันเทิง/สื่อ, โฆษณา/ประชาสัมพันธ์
11/02/2023
- คุณสมบัติพื้นฐาน
- งานประจำ- 2 - 5 ปี- กรุงเทพมหานคร- ปริญญาตรีหรือสูงกว่า- ขึ้นอยู่กับคุณสมบัติและประสบการณ์- หน้าที่และความรับผิดชอบ
What you’ll be doing as Performance Marketing Executive.
You will be responsible to develop effective marketing and media strategy, and execute them successfully. Hence, your main responsibilities will be centering around:
A. Customer Acquisitions
B. Customer Retentions
C. Customer Lifetime Value (CLV) Maximization
D. Customer Acquisition Costs (CAC)
With this matters, your core functions will be classified into three following parts:
Strategy Part:
- Create marketing strategy to acquire new users, retain existing users, maximize CLV while mínimalizing acquisition costs
- Outline market research to identify market segmentations, and develop product positioning, key offerings and unique selling propositions to each segmentation
- Collaborate with Business Intelligence Team to analyze user data and channel information to build solid plans
Marketing Part:
- Turn a planned strategy into effective marketing executions by using both appropriate media with high speed manner
- Effectively allocate budgets and control cost of user acquisition and retentions through media spending, incentive and production
Media Part:
- Strategically optimize media (e.g. google, Facebook, etc.) for user acquisition and retention under acceptable CAC and conversion quantity
- Consolidate systematic retargeting plan with integrated media to successfully acquire new users
- คุณสมบัติ
- Who are we looking for?
- 2-5 years of working experience.
- Undergraduate degree in Business, Marketing, Economics, Communications or related fields.
- A master’s degree in business administration (MBA) or marketing or branding is a plus. Having a background in advertising agency, fintech, business consulting is a plus.
- Outstanding record of academic and professional achievement with functional knowledge in branding, marketing and communications.
- Leadership in relevant fields (either academic or extracurricular settings)
- Excellent verbal and written communication skills in English and Thai
- Proficient in MS PowerPoint, Excel, Google Sheet and Google Slides
ดูคุณสมบัติเพิ่มเติม
- สวัสดิการ
- การฝึกอบรมและพัฒนาพนักงาน
- ค่าทำงานล่วงเวลา
- ทำงานที่บ้าน
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสังคม
- ประกันสุขภาพ
- ประกันอุบัติเหตุ
- มีเวลาการทำงานที่ยืดหยุ่น
- ลาบวช
- วัฒนธรรมการทำงานแบบ Startup
- วันหยุดพักร้อน 10 วัน
- สนับสนุนการเรียนรู้ต่อเนื่อง
- เที่ยวประจำปี หรือเลี้ยงประจำปี
- เรียนภาษาอังกฤษ หรืออบรมอื่นๆ
- โบนัสตามผลงาน/ผลประกอบการ
ดูสวัสดิการเพิ่มเติม
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