B2b Marketing Communication Manager
6 months ago
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
**About the Team**:
As a Business Marketing Manager/Assistant Marketing Manager, you will be a business leader, shaping the future of TikTok for business in Thailand. In this role, you will take part in a complete marketing experience. From determining the advertisers insights, market intelligence, challenges, competitive analysis and external communications of TikTok for Business in Thailand. This means, you will be working with a cross-functional team across product, comms, regional and in-country marketing/sales teams.
**Responsibilities**:
- Develop and implement B2B marketing strategy to grow TikTok's advertising business in Thailand
- Develop messaging, narratives and collaterals to engage advertisers in Thailand (including medium to large brands and media agencies)
- Work closely with regional and global marketing teams to localise strategies and campaigns for the Thailand market
- Work closely with sales, PR, product and other cross-functional teams to drive marketing programs in Thailand
- Develop local industry, customer and market insights to shape business strategy
- Activate integrated marketing campaigns including events, PR, advertising, social media and industry partnerships
**Qualifications**:
- Bachelor's degree or equivalent practical experience.
- 3-5 years of experience in marketing, communications, consulting or business strategy
- Experience of working in/with media, advertising or technology industries
- Experience of working in digital/online marketing
- Excellent written and verbal communications in English and Thai
- Track record of working with and influencing sales & other cross-functional teams
- Experience developing integrated marketing strategies and executing go-to-market plans
- Excellent in project management. Ability to quickly complete/execute large volumes of work with high quality and attention to detail.
- Strong understanding of TikTok's solutions, the advertising industry and Thailand market
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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