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B2b Marketing

1 month ago

กรงเทพมหานคร, Thailand Agoda Full time

**About Agoda**

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

**Our Purpose - **Bridging the World Through Travel**

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

**The Opportunity**

The B2B Marketing team at Agoda is seeking a visionary **Content Marketing Manager** to develop engaging content to attract and retain customers. This crucial role will enhance brand visibility and create compelling narratives that resonate with our B2B partners and prospective partners.

**Role Overview**

As the Content Marketing Manager, you will directly report into the Content Marketing Director and help oversee the development and execution of various communication strategies targeted at B2B partners. This includes defining Agoda's core value propositions, crafting content for C-suite presentations, and collaborating with senior stakeholders across departments to identify and showcase our strengths in the B2B travel sector.

**What you'll do**:

- **Develop and Implement Content Strategies**: Create compelling content that engages B2B audiences, elevating brand awareness and reinforcing Agoda's value across multiple business units.
- **Craft Engaging Content**: Collaborate with design and writing teams to produce high quality content through editing, proofreading, developing editorial calendar, delegate tasks and ensure deadlines are met.
- **Lead and Inspire Teams**: Manage a dynamic content strategy team with wide range of skills, providing mentorship and guidance, develop KPIs
- **Collaborate Across Departments**: Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Agoda's B2B offerings
- **Analyze and Optimize Content**: Collaborate with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact.
- **Enhance Sales Materials and Strategy**: Receive feedback and generate ideas to increase partner engagement

**What You'll Need to Succeed**:

- **Extensive Experience**: A minimum of 5 years in content strategy or related roles. Experience in B2B marketing environment is a plus.
- **Strong Communication Skills**: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
- **Strategic Mindset**: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
- **Industry and product Knowledge**: Familiarity with the tech and travel industry; experience in the online travel agency sector is a plus.
- **Data-Driven Approach**: Strong analytical skills with the ability to leverage data to substantiate content strategies and value propositions
- **Leadership Capability**: Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams.

**Why Join Us?**

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