
Boutique Client Development Manager
9 months ago
Drive the performance of CDM actions in the boutique by supporting the teams with daily actions
(ii) Retain and Develop Existing Clients:
- Implement new client development strategies, initiatives and activities set forth by the regional and local client development management team to do develop, understand clients and enhance their experience.
- Drive the performance of CDM actions in the boutique by supporting the teams with daily actions
(ii) Retain and Develop Existing Clients:
- Implement new client development strategies, initiatives and activities set forth by the regional and local client development management team to do develop, understand clients and enhance their experience.
- Proactively interact with clients, build relationships and gain understanding at a personal level to facilitate further return visits.
- Ensure the appropriate management of VIP Clients of Christian Dior, maximising their potential with your location
- Develop a portfolio of clients at CCIV and Elite level
- Increase client loyalty, with a special focus on local clientele, in all departments in conjunction
- with Department Managers and Client Development Ambassadors
- Develop strategies and implementation plans in specifically arranging for personalized gifts and experiences for clients according to the local guidelines.
(iii) Recruit Clients within and outside the boutique for new clients:
- Develop multi-sourced clientele to ensure on-going clientele interest and participation
- Implement new client development initiatives/activities to fulfil various types of customers’ request and interest
(iv) Client Service:
- To greet, serve and advise clients giving the highest standard of clients service at all times.
- Constantly reinforce and review the operations which offers a range of unique, exclusive, quality and personalized services to Dior VIP clientele
- Create opportunities, execute and develop one-to-one private viewings (OTO) in boutique and maximize the usage
- To deal effectively with client complaints by liaising with the line manager when necessary.
- To demonstrate product knowledge on all categories and to have an awareness of current advertising & marketing campaigns, new launches and promotions.
(v) Monitor Client Marketing tools and associated operations:
- Collect catalogues, look books and gifting requests from the Boutiques and place orders and work with Client Marketing team
- Receive and dispatch communication tools and gifting, etc.
- Improve database accuracy and CRM system on hand to optimize the boutique KPI’s, monitor the capture rate performance
- Develop and roll out operational tools to support the team within each department
vi) Boutique Event Planning:
- Support the Client Marketing Manager in the organization of in-store and out-store events
- Reinforce standards such as the Boutique decoration, VM display, F&B and selection of collections to be shown to client
- Collect and share feedback on Direct Marketing activities with Management and HQ
- Partnership with Department Managers / Boutique Managers to plan and execute different product launching event and work on OTO planning to meet monthly target
- To work with SAs before each OTO to prepare a range of target products to present to clients
- Propose and facilitate local events with ROI to increase client loyalty
(i) Training and coaching to sales team:
- Provide training, motivation and coaching to sales staff to upgrade their clienteling, service and calling skills and grooming standards
- Demonstrate excellent product and range knowledge, and share your knowledge through training sessions with the rest of the team
- Meet your individual sales targets and distribute the sales contribution across the Thailand
- business as required
- To ensure all individual SA is managing client relationships via the use of the new BeDior system to meet business goals
- Ensure a knowledge of sales targets and department/boutique performance on a daily and basis
- Develop and implement in-boutique programs to stimulate CDM awareness and drive sales team’s performance
- Introduce add-on sales and achieve maximum sales potential in line with individual and departmental targets
- Lead by example with cross-selling and support the rest of the team to improve and meet their cross-selling targets
- Support the business via personal sales as directed by your Management team
- (vii) Routine reports:
- Monitor weekly and monthly reporting for the Boutiques, HQ, Finance department and Management of the zone
- Update qualitative information of clients on BeDior regularly
- Use BeDior diligently to filter clients lists for the team to support various business objectives
- Provide business analysis, event reports & successful story sharing to local CDM team as requested
(i) Monthly routine reports:
- Event reports (Can use BeDior campaigns as substitute)
- Final client lists on local celebrations & giftings
(ii) Other:
- Support the team to m
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