Senior Digital Country Manager

2 days ago


กรงเทพมหานคร, Thailand Grab Full time

Collaborate with the marketing team to develop campaign briefs.
Align our media agency on campaign objectives and setup.
Manage asset submission and completeness to allow for a smooth setup.
Build audiences using both internal and external tools to reach the right people.
Track and monitor performance and provide timely optimization recommendations for campaigns by working closely with country teams and our media agency.
Deliver post-campaign deep-dive analyses and assessment across the marketing campaign's with key learning points for improvements.
Initiate collaboration with diverse teams ranging from product to marketing (country & regional) to improve performance marketing.
Drive best practices in relation to campaign management and product adoption.
Build relationships with both internal and external stakeholders across the whole of Grab.
The Must-Haves 4 years of Digital Marketing experience in tech-driven verticals such as e-commerce & travel.
Hands-on experience with Facebook Business Manager, Google Ads manager, and a solid understanding of underlying building blocks (product feed, automation and more).
Deep understanding in measurements (broader industry changes e.g. IOS14.5, Facebook AMM, multi-platform tracking), underlying building blocks (e.g. attribution windows/models) and marketing mix optimization will be critical.
Sound understanding of digital metrics to measure campaign effectiveness.
Proven track record to drive new digital initiatives.
Self-starter who's able to work independently with an exceptional can-do attitude.
Bachelor degree in any field.
Fluency in English.
The Nice-to-Haves Bachelor's degree in marketing, statistics/maths and tech-related majors.
Hands-on experience in running lead generation campaigns.
Familiarity with Appsflyer, DSPs.
Proficiency in any programming language (e.g. SQL/JS/Python) highly valued.
Our Commitment We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique. About Grab Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries. Join us today to drive Southeast Asia forward, together.


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