Pack Price Lead

2 weeks ago


คลองเตย กรงเทพมหานคร, Thailand PepsiCo Full time

**Overview**

Job Purpose

This role is to lead the agenda on THF Pack Price strategy, cooperate with GM, Finance, Mkt, TMK, Shopper Insights, KAM, and TT Head to ensure we have solid pack price architecture / foundation, able to drive Savory share growth while continue delivering sustainable NRR and serving consumer occasion

**Responsibilities**

Accountabilities
- Overall Pack price strategy / architecture - providing analysis, propose plan, and governance supervision
- Implement corrective actions on pricing conflict between channels
- Competitor landscape - tracking key competitor pack price changes and advise on PI pack price opportunities
- Deliver Innovation pack price - providing recommendation on Pack Price Architecture with proper promotion recommendation
- Pack price evaluation - conducting analysis, proposing corrective actions if needed
- Pricing Structure recommendation across channels on the existing and NPD
- Drive MIX of Pack Price Architecture by defining and implementing pack price opportunities to serve business direction

**Qualifications**

Qualification
- Master / Bachelor Degree in Business Administration or related field.
- More than 5 years of working experience in Commercial related role in FMCG industry
- Fluent Communication in Thai and English
- Consumer occasion understanding
- Robust knowledge on channel margin requirements
- Value chain / P&L understanding
- Thailand savory market knowledge
- Strategic thinking
- Analytical skills
- Shopper & Consumer Insights understanding
- Hands-on in the field
- Good presentation / communication skills
- Collaborative & growth mindset



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