Global Digital Communications Department Manager

6 months ago


กรงเทพมหานคร, Thailand Siam Piwat Co., Ltd. Full time

Lead to develop and execute a comprehensive global digital communications strategy aligned with the company s goals and objectives.
Identify and target key audiences across different regions, tailoring communication strategies to resonate with diverse cultural contexts.
Coordinate with internal BG/GC and BU teams to ensure consistency and coherence in messaging across media channels.
Collaborate with internal teams, including event marketing, marketing communications, PR, corporate communications, and tourist team to produce engaging and informative content.
Develop and manage a global social media strategy to increase brand awareness, engagement, and loyalty among international audience.
Monitor social media channels, respond to inquiries, and engage with the online community specifically for GC content / campaign initiatives.
Analyze social media metrics and adjust strategies to optimize performance.
Work with agency partners / publishers to plan and execute global digital marketing campaigns, including SEO/SEM, influencers marketing, and online advertising.
Manage digital projects from inception to completion, ensuring timely delivery and alignment with objectives and budget.
Build & maintain strong relationship with key digital media partners and influencers.
Utilize digital analytics tools to track and measure the performance of digital communication initiatives.
Generate regular reports and insights to inform strategic decisions and continuous improvement.

**Qualifications**:
Bachelor s degree or higher in Communications, Marketing, Public Relations or related fields.
10+ years of experience in digital communications, digital marketing, or a related role, with a focus on global markets.
Strong understanding of digital marketing tools and platforms, including social media, SEO, SEM, influencer marketing, and web / google analytics.
At least 10 years of experiences as marketing and digital media.
Knowledge of branding, global digital marketing.
Experience in international market.
Experience in budgeting, tracking, and forecasting.
Experience in reviewing contract and negotiation.
Good analytical skills.
Strong attention to detail and accuracy, the ability to prioritize and organize multiple projects, meet deadlines, problem-solve, and multi-task.
Interpersonal skills.
Strong communication, collaboration with multiples stakeholders.
Excellent problem-solving and negotiation skills.
Excellent command of English.
**Possess**: Resilience, organized and multitasking attributes.
**Job skills required**: English, Social media, Digital Marketing, Coordinate
**Job skills preferred**: Google Analytics, SEO, SEM



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